AMA: Mastercard Director of Product Marketing, Mandy Schafer on Sales Enablement
September 26 @ 9:00AM PT
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Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
Sales enablement should be thought about throughout multiple parts of the GTM process. I like to break these down into 4 stages - Prototype/Design, Early Adopter/Beta, La...
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Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
"Guarantee" is tough one, but a good way to make sure the official product message sticks is to make it stupid simple. I like to keep it to a 3 statement message. Early o...
1221 Views
1 request
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
There are multiple ways I've tried to measure content usage and effectiveness. The most obvious is to be able to have platforms to help you, but I've not always been so l...
2140 Views
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Over your career, what best practices can you share with working with the sales team?
More specifically:
who are you speaking with? how often?
what are sales teams typically asking for? what types of things can you deliver on/what types of things are not feasible?
what steps do you take to keep things productive? what types of situations are not productive?
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
Often times I find the most vocal sales reps are actually not the best ones to provide you with feedback, and often end up distracting you. I like to form relationships w...
3199 Views
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Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
A good way to ensure alignment between product marketing and sales teams is to set up pre-meetings well before any trainings. Ideally if your company has a sales enableme...
1112 Views
1 request
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
As PMM becomes more prominent in the industry, I think it's important to establish what our roles are. The last thing you want to be is a catch all for sales, or end up h...
963 Views
1 request
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
This is bias, but having worked at Miro, I definitely having an interactive whiteboard experience is a great way to deliver sales training in a hybrid environment. A comb...
611 Views
2 requests