AMA: Match Group Director of Product & Brand Marketing, Match Group North America, Jane Reynolds on Establishing Product Marketing
July 30 @ 10:00AM PT
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Upstart Product Marketing Director, New Products • 1y
Market research is 100% necessary, both from a product perspective and marketing perspective, so you're making the right moves! From my experience, most organizations hav...
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How can I get started in setting up Product Marketing w/in my organization?
Product Marketing is new to our organization. A lot of folks don't understand the role. Additionally, it's very difficult to identify metrics for this function. What do you recommend in terms of how to earn buy-in, as well as where to start in the beginning to be able to add value?
Upstart Product Marketing Director, New Products • 1y
You'll earn buy-in by identifying the hole in your company that product marketing will fill. Do you currently have strategies for how to increase user adoption of feature...
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Upstart Product Marketing Director, New Products • 1y
Data, data, data. Communicate your KPIs early and often. Make sure everyone knows what they are and that they're aligned.AB test all areas that product marketing touches ...
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Upstart Product Marketing Director, New Products • 1y
1) Don't get edged out of product roadmap planning. Product marketing and the product team have to be in lock-step to align on goals and timelines.2) Don't ignore your de...
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Upstart Product Marketing Director, New Products • 1y
Challenge your team. Strong talent wants challenges in their work, so give it to them. Loop them into important conversations so they can think strategically. Challenge t...
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