Jane Reynolds

If you can make it a one-pager, even better. Stick to the most compelling points and focus on quotes that are descriptive versus just complimentary. And ask your sales te...

Market research is 100% necessary, both from a product perspective and marketing perspective, so you're making the right moves! From my experience, most organizations hav...

You'll earn buy-in by identifying the hole in your company that product marketing will fill. Do you currently have strategies for how to increase user adoption of feature...

First off, congrats! The positive impact that can have on revenue and growth is pretty remarkable. When standing up a new function, I always think broadly to start. For e...

It's so important to listen to your consumers and collect both qualitative and quantitative data. When it comes to brand campaigns, we do extensive messaging testing with...

With Archer, our USP is that all user profiles are selfie-verified and we say that explicitly and directly in our marketing. We tried some cheekier messaging like "Dating...

I started my career in editorial, and didn’t transition over to marketing until about six years ago. I can’t stress enough how important sharp communication and collabora...

It depends on the role. As Head of Product Marketing at OkCupid, I rely on data and analytics to drive product decisions. But ultimately, my priority is ensuring that our...

The voice of the customer should be what drives your decisions as a PMM, and it reaches you through various channels. In some instances for OkCupid, that is completely da...

Messaging is so important, not only when conveying new features, updates, and opportunities to your customers, but also when getting internal buy-in and gathering resourc...