AMA: Matterport Former VP Product Marketing and Platform, Indy Sen on Messaging

Give them the right frameworks, brand/voice guidelines and templates, and get out of their way :)A good product marketing hire will be a strong communicator and naturally...

Done right, product marketing should be the company's messaging API . How effective you are in disseminating it and helping everyone sing from the sames songsheet is a di...

No doubt, the ROI of a billboard is hard to measure. But when it comes to brand marketing, you need to be crisp around the metrics. In marketing you'll either need to sol...

Looks like this question got the most upvotes so let me start with it and try and give as much context as I can. At Google we had the following heuristic for marketing wh...

Involve them early, and involve them often. People often construe a tension between brand and product marketing when in fact they're often part of the same team. To parap...

Positioning is the precursor to messaging. If you don't know who your product is for, what it's good for and how it's different from other products in its space, then i...

The best way to rapidly test whether your messaging is working as intended is to deliver it to your sales reps or other collaborators and see whether it helps them or not...

It really depends on your release cycles and the nature of how your product will evolve.Ideally you'll want to know enough about your product vision so that positioning a...

I think the pandemic has been a reset moment for us all, in more ways than one. For Product Marketing, it's put a renewed onus on equipping your teams with messaging that...

Well that makes me feel old, but great question. I'd say time, a lower risk profile, and access to everything.Time is a non-renewable resource, and you'll want to protect...