AMA: Meta Head of Product Marketing, VR Fitness, Media and Work, Susan Park on Clear GTM Frameworks and Strategy

Accomplishments or goals: This is a critical A (please refer to Spark's 5A Framework or other answers) that can be very hard to figure out, but it's worth the time to bui...

I invented the 5A Framework for GTM to easily communicate a nd keep track the top objectives of a Go-To-Market plan. Audience: You must understand your target(s), and h...

Absolutely. Audience: Understand your target(s) Angle: Tell your audience(s) how you solve a problem Accomplishments: Have goals and milestones Activate: How to execut...

Do not launch in that market/region if you do not have support. Instead, focus on other areas/regions that do, shore up your resources and be a bigger success. Nothing i...

I don't have a favorite, but Horizon Workrooms has been pretty cool. I was on the launch team (shout-out to Yuxi Wang who was the PMM on the project), and I left a fantas...

Spotify Video Ads Why: I had a new boss that did not trust me yet, nor hired me and didn't understand my Google background and I needed to gain their trust as well as the...

Instead of a "vertical focus" go forward with a New Audience focus so you can leverage the 5A GTM framework , and ensure you're thinking through a consumers' need. Also,...

I built the 5A Framework of GTM for this question. :-) I know where you're coming from. You're proud of your incredibly, detailed GTM, but you need to present this pla...

"A product launch is like giving birth. You work so hard on preparing for the birth, but then you have a baby to take care of after," Yuxi Wang, PMM at Meta. The Product...