AMA: Meta Product Marketing Director, AR/VR, Chad Kimner on Market Research
November 16 @ 9:00AM PT
View AMA Answers
How and where do you store your buyer personas, messaging and positioning?
What is the format that you use?
I've recently joined a new company and I'm struggling to find out the best way to share new assets with our teams. I was thinking about putting this into some kind of e-book that would become some kind of "bible" about our products (we have 3). Do you have any other ideas?
Visiting Media SVP Growth and Operations | Formerly Mozilla, LeapFrog • 2y
When you join a new organization, always invest in some anthropology work to figure out what works best for the culture and don't assume that whatever has worked for you ...
4340 Views
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Visiting Media SVP Growth and Operations | Formerly Mozilla, LeapFrog • 2y
The answer will depend on the size of the organization and the resource network available to PMM teams. Today, my team enjoys dedicated Marketing Insights and UXR teams a...
5678 Views
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Visiting Media SVP Growth and Operations | Formerly Mozilla, LeapFrog • 2y
The first step is to anticipate this ahead of time by developing a stakeholder analysis as part of your research brief. Identifying potential detractors who may be intent...
2363 Views
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Visiting Media SVP Growth and Operations | Formerly Mozilla, LeapFrog • 2y
Because the role of PMM can vary greatly between organizations, your best bet may be to find the company where the PMM contribution is weighted more to inbound, product-d...
2749 Views
1 request
Visiting Media SVP Growth and Operations | Formerly Mozilla, LeapFrog • 2y
I'm going to take this question in a slightly different direction and make a pitch for collaborating with Product (and many other teams) on a comprehensive "Understand Sy...
5423 Views
1 request