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Chad Kimner

AMA: Meta Product Marketing Director, AR/VR, Chad Kimner on Market Research

November 16 @ 9:00AM PST
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Meta Product Marketing Director, AR/VR, Chad Kimner on Market Research
Top Questions
How do you manage internal pushback against data from your market research efforts? Ie other groups that want data to prove a point (product manager or engineer), but then don't trust the data you bring back?
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VR • November 16
The first step is to anticipate this ahead of time by developing a stakeholder analysis as part of your research brief. Identifying potential detractors who may be intent on fending off challenges to their own theories and trying to get buy-in on the project might help down the road as you debate......Read More
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What market research activities do you require product marketers who work for you to do? And why?
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VR • November 16
The answer will depend on the size of the organization and the resource network available to PMM teams. Today, my team enjoys dedicated Marketing Insights and UXR teams and so the critical work is writing an excellent brief that clearly defines: * What we're trying to learn? And why it's import......Read More
1887 Views
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How and where do you store your buyer personas, messaging and positioning? What is the format that you use?
I've recently joined a new company and I'm struggling to find out the best way to share new assets with our teams. I was thinking about putting this into some kind of e-book that would become some kind of "bible" about our products (we have 3). Do you have any other ideas?
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VR • November 16
When you join a new organization, always invest in some anthropology work to figure out what works best for the culture and don't assume that whatever has worked for you in the past will translate to new teams. And I might suggest re-framing the question from "storing" to "displaying". How can yo......Read More
1824 Views
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What framework can Product Marketing and Product use to share competitive insights to prioritize the product roadmap and achieve high adoption and usage rates?
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VR • November 16
I'm going to take this question in a slightly different direction and make a pitch for collaborating with Product (and many other teams) on a comprehensive "Understand Synthesis" as the basis for annual planning/roadmapping. This can be a transformative way for teams to generate better shared und......Read More
1927 Views
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What are the potential career paths for a PMM who wants to spend more of their time doing research instead of GTM?
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VR • November 16
Because the role of PMM can vary greatly between organizations, your best bet may be to find the company where the PMM contribution is weighted more to inbound, product-development work. I've also structured teams with one or two roles that focus on inbound work across a portfolio while most of m......Read More
1690 Views
1 request