Chad Kimner

The answer will depend on the size of the organization and the resource network available to PMM teams. Today, my team enjoys dedicated Marketing Insights and UXR teams a...

I'm going to take this question in a slightly different direction and make a pitch for collaborating with Product (and many other teams) on a comprehensive "Understand Sy...

When you join a new organization, always invest in some anthropology work to figure out what works best for the culture and don't assume that whatever has worked for you ...

I like this kind of question because so much time is spent at work getting humans to agree that we're talking about the same thing. My particular answers are less importa...

There's very little I can say that someone like April Dunford hasn't said better and I find her approach relevant across b2b (where she developed it) and b2c. The followi...

Because the role of PMM can vary greatly between organizations, your best bet may be to find the company where the PMM contribution is weighted more to inbound, product-d...

As a start-up, there really can't be any daylight between your mission, strategy and initial product manifestations. That is, your company positioning and your product po...

This partly depends on the role that PMM is expected to play, and we know that this can differ pretty dramatically from company to company, even within the same space. At...

The first step is to anticipate this ahead of time by developing a stakeholder analysis as part of your research brief. Identifying potential detractors who may be intent...

Starting in CPG brand management I had the good fortune to wear both of these hats (and many more!) early in my career. This ignited a love for both disciplines and start...