Chad Kimner

Chad Kimner

Product Marketing Director, AR/VR, Meta

Content

Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VRNovember 16
The answer will depend on the size of the organization and the resource network available to PMM teams. Today, my team enjoys dedicated Marketing Insights and UXR teams and so the critical work is writing an excellent brief that clearly defines: * What we're trying to learn? And why it's import......Read More
1838 Views
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VRNovember 16
I'm going to take this question in a slightly different direction and make a pitch for collaborating with Product (and many other teams) on a comprehensive "Understand Synthesis" as the basis for annual planning/roadmapping. This can be a transformative way for teams to generate better shared und......Read More
1835 Views
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VRNovember 16
When you join a new organization, always invest in some anthropology work to figure out what works best for the culture and don't assume that whatever has worked for you in the past will translate to new teams. And I might suggest re-framing the question from "storing" to "displaying". How can yo......Read More
1788 Views
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VRNovember 16
The first step is to anticipate this ahead of time by developing a stakeholder analysis as part of your research brief. Identifying potential detractors who may be intent on fending off challenges to their own theories and trying to get buy-in on the project might help down the road as you debate......Read More
1719 Views
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VRNovember 16
Because the role of PMM can vary greatly between organizations, your best bet may be to find the company where the PMM contribution is weighted more to inbound, product-development work. I've also structured teams with one or two roles that focus on inbound work across a portfolio while most of m......Read More
1684 Views
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VRApril 19
I like this kind of question because so much time is spent at work getting humans to agree that we're talking about the same thing. My particular answers are less important than creating a shared lexicon with the teams you need to mind-meld with. That said, I do like precision and so here's how I......Read More
1276 Views
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VRApril 19
This partly depends on the role that PMM is expected to play, and we know that this can differ pretty dramatically from company to company, even within the same space. At Meta, we have a clear mandate - probably the clearest I've ever seen - to truly lead as GTM "captains". Leadership relies on u......Read More
1142 Views
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VRApril 19
There's very little I can say that someone like April Dunford hasn't said better and I find her approach relevant across b2b (where she developed it) and b2c. The following homework is required, in my experince, to generate a high-value positioning that can drive messaging, brand, and all gtm str......Read More
1113 Views
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VRApril 19
As a start-up, there really can't be any daylight between your mission, strategy and initial product manifestations. That is, your company positioning and your product positioning are the same. A disciplined, successful company will continue to invest in new products that pay into the company mis......Read More
933 Views
Chad Kimner
Chad Kimner
Meta Product Marketing Director, AR/VRApril 19
Starting in CPG brand management I had the good fortune to wear both of these hats (and many more!) early in my career. This ignited a love for both disciplines and started me down a path where I'd jump back and forth between them for about a decade (thanks to all my incredible managers who never......Read More
883 Views
Credentials & Highlights
Product Marketing Director, AR/VR at Meta
Formerly Mozilla, LeapFrog
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Oakland, CA
Knows About Platform and Solutions Product Marketing, Messaging, Product Launches, Go-To-Market S......more