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AMA: Meta (Facebook) Product Marketing Director, AR/VR, Chad Kimner on Messaging
April 19 @ 10:00AM PST
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Meta (Facebook) Product Marketing Director, AR/VR, Chad Kimner on Messaging
Top Questions
How do you measure the impact of product marketing in your company?
The demand gen teams can optimize pipeline, MQLs and costs per lead. The sales people work to meet their quotas. Marketing support completes tickets within a time window. What objective measures do we PMMs have?
Chad Kimner
Meta Product Marketing Director, AR/VR • April 20
This partly depends on the role that PMM is expected to play, and we know that this can differ pretty dramatically from company to company, even within the same space. At Meta, we have a clear mandate - probably the clearest I've ever seen - to truly lead as GTM "captains". Leadership relies on u......Read More
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What is the difference between "value proposition," "messaging," "pitch," and "story?"
Do you see these as separate, complementary, the same thing, or else?
Chad Kimner
Meta Product Marketing Director, AR/VR • April 20
I like this kind of question because so much time is spent at work getting humans to agree that we're talking about the same thing. My particular answers are less important than creating a shared lexicon with the teams you need to mind-meld with. That said, I do like precision and so here's how I......Read More
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Chad Kimner
Meta Product Marketing Director, AR/VR • April 20
There's very little I can say that someone like April Dunford hasn't said better and I find her approach relevant across b2b (where she developed it) and b2c. The following homework is required, in my experince, to generate a high-value positioning that can drive messaging, brand, and all gtm str......Read More
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Chad Kimner
Meta Product Marketing Director, AR/VR • April 20
As a start-up, there really can't be any daylight between your mission, strategy and initial product manifestations. That is, your company positioning and your product positioning are the same. A disciplined, successful company will continue to invest in new products that pay into the company mis......Read More
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Chad Kimner
Meta Product Marketing Director, AR/VR • April 20
Starting in CPG brand management I had the good fortune to wear both of these hats (and many more!) early in my career. This ignited a love for both disciplines and started me down a path where I'd jump back and forth between them for about a decade (thanks to all my incredible managers who never......Read More
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Chad Kimner
Meta Product Marketing Director, AR/VR • April 20
The behavioral shift in buliding a marketing team whose output is celebrated for small optimiziations occuring at scale is probalby the most important transformation a modern team can undertake. Moving away from the "6 month sprint to launch" and towards "the ongoing work of getting better at del......Read More
764 Views
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