AMA: Meta Product Marketing Lead, Facebook for Business & Commerce, Alex Lobert on Sales Enablement
March 7 @ 10:00AM PT
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Meta Product Marketing Lead, Facebook Monetization • 2y
I recommend a two-part approach to getting sales feedback on sales collateral: Create a sales council: Identify a small set of sales team members that are motivated to p...
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Meta Product Marketing Lead, Facebook Monetization • 2y
To create your sales enablement roadmap identify the opportunity you need to capture, uncover the barriers to adoption, and then deliver new materials and activations tha...
2125 Views
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Meta Product Marketing Lead, Facebook Monetization • 2y
I recommend a combination of training, support, and ongoing refreshers / support. Comprehensive Training: First and foremost, you need to develop a training program. Th...
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How do you assess which sales enablement materials are the most effective?
As B2B product marketers we want to be able to identify which sales enablement assets (i.e. one pagers, pitch decks, etc) are the most impactful to guide future resoure investment decisions but oftentimes tracking of these materials can be challenging since it frequently requires manual tracking on the part of the sales team.
Meta Product Marketing Lead, Facebook Monetization • 2y
To assess the performance of sales enablement materials, I recommend using a mix of feedback and usage data. Feedback. Regularly gather feedback from the sales team thr...
2378 Views
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Meta Product Marketing Lead, Facebook Monetization • 2y
My team is probably tired of hearing me tell them to “think like a business owner.” But that is the frame I recommend when making prioritization decisions — including sal...
1461 Views
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