AMA: Meta Product Marketing Lead, Facebook for Business & Commerce, Alex Lobert on Sales Enablement
March 7 @ 10:00AM PST
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Meta Product Marketing Lead, Facebook for Business & Commerce, Alex Lobert on Sales Enablement
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Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • March 7
To create your sales enablement roadmap identify the opportunity you need to capture, uncover the barriers to adoption, and then deliver new materials and activations that address those barriers. 1. Identify the Opportunity: Which segment or customers do you need to drive action from? And w......Read More
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Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • March 7
I recommend a two-part approach to getting sales feedback on sales collateral: 1. Create a sales council: Identify a small set of sales team members that are motivated to provide feedback on sales collateral — what’s working, what isn’t, what’s missing. These sales members are often the......Read More
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Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • March 7
My team is probably tired of hearing me tell them to “think like a business owner.” But that is the frame I recommend when making prioritization decisions — including sales enablement. Very tactically, I believe this means using your finite resources to get the biggest return for the business. In......Read More
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How do you assess which sales enablement materials are the most effective?
As B2B product marketers we want to be able to identify which sales enablement assets (i.e. one pagers, pitch decks, etc) are the most impactful to guide future resoure investment decisions but oftentimes tracking of these materials can be challenging since it frequently requires manual tracking on the part of the sales team.
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • March 7
To assess the performance of sales enablement materials, I recommend using a mix of feedback and usage data. 1. Feedback. Regularly gather feedback from the sales team through surveys or interviews about the usefulness, relevance, and user-friendliness of the materials. This type of dir......Read More
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Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • March 7
I recommend a combination of training, support, and ongoing refreshers / support. 1. Comprehensive Training: First and foremost, you need to develop a training program. This might as simple as a webinar / presentation to your sales organization or as involved as an on-demand training co......Read More
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