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Kavya Nath

AMA: Meta Product Marketing, Reality Labs, Kavya Nath on Building a Product Marketing Team

November 8 @ 10:00AM PST
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Meta Product Marketing, Reality Labs, Kavya Nath on Building a Product Marketing Team
Top Questions
What have been your biggest learnings on scaling a business globally?
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • November 8
The biggest learning and maybe an obvious one is that what works in one region may not work in another. Cultural differences absolutely can and do impact how things like sales, marketing, and customer engagements are received. If your company is expanding globally to new regions, spend time with ......Read More
1666 Views
1 request
What are some of the best resources for Product Marketers to refer to as they grow in their careers?
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • November 8
Sharebird and Product Marketing Alliance are absolutely wonderful networks to join and become a part of. It's wonderful to see communities like this grow and foster collaboration across folks looking to grow in their careers. The contributions and content coming from these communities is a great ......Read More
1669 Views
1 request
If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?
(context: small company, still establishing product marketing function, no senior marketing leader to guide, lots of room to carve own path, looking for best ways to support success!)
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • November 8
In one word - prioritization. In two words - ruthless prioritization. 1. Which products are driving sales - prioritize support there over products that aren't levers that lead purchase decisions. 2. Same for features - which feature sets do customers ask for and want the most - prio......Read More
1675 Views
1 request
How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • November 8
The ability to work effectively across cross-functional teams is an extremely important part of a PMMs role. And each team you interact with has a very specific set of needs and dependencies in order for the working relationship to thrive. 1. PMM and Sales: This is a relationship that gets to......Read More
1704 Views
1 request
When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • November 8
This is a great question and I would say one that depends entirely on what your product line is comprised of. 1. Larger SaaS with multiple products: For a larger company that has multiple product lines, splitting PMMs up by product line is going to be the most successful. This will al......Read More
1704 Views
1 request
What are the key things (traits, skills, experience) you prioritize / look for when hiring? How can we best assess during the interview process? Are there any specific questions you like to ask or things to look out for?
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • November 8
The key things that standout are when a candidate's responses highlight cross-functional collaboration, trust building with stakeholders, and a 'we'll figure it" mindset. A great way to assess this is by not only asking for examples of how they would launch a product, or how they develop go-to......Read More
1745 Views
1 request