Kavya Nath

Kavya Nath

Product Marketing, Reality Labs, Meta

Content

Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsMarch 25
This is a great question and something I’ve also used when interviewing candidates. I completely see how it can be daunting and spans varying levels of expectations. Personally, the thing I try to emphasize as part of this task is that I’m not looking for a perfect deck or designed project plan. ......Read More
12358 Views
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsMarch 25
What is your superpower?! This one is great because it gives you insight into how a candidate perceives themselves. There's a self-awareness that comes through with the responses that allows for you to getting a sense of who they are an individuals and how they work in a team. The best example......Read More
7889 Views
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsMarch 25
The most successful product marketers are ones who lead with empathy and take on the customer point of view. I actually wouldn't separate out high-level GTM strategy from product/feature specific launches. The skills you've listed as high-level overall GTM (messaging, positioning, pricing, pac......Read More
1730 Views
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsNovember 9
The key things that standout are when a candidate's responses highlight cross-functional collaboration, trust building with stakeholders, and a 'we'll figure it" mindset. A great way to assess this is by not only asking for examples of how they would launch a product, or how they develop go-to......Read More
1712 Views
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsNovember 9
This is a great question and I would say one that depends entirely on what your product line is comprised of. 1. Larger SaaS with multiple products: For a larger company that has multiple product lines, splitting PMMs up by product line is going to be the most successful. This will al......Read More
1688 Views
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsNovember 9
The ability to work effectively across cross-functional teams is an extremely important part of a PMMs role. And each team you interact with has a very specific set of needs and dependencies in order for the working relationship to thrive. 1. PMM and Sales: This is a relationship that gets to......Read More
1669 Views
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsNovember 9
In one word - prioritization. In two words - ruthless prioritization. 1. Which products are driving sales - prioritize support there over products that aren't levers that lead purchase decisions. 2. Same for features - which feature sets do customers ask for and want the most - prio......Read More
1667 Views
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsNovember 9
Sharebird and Product Marketing Alliance are absolutely wonderful networks to join and become a part of. It's wonderful to see communities like this grow and foster collaboration across folks looking to grow in their careers. The contributions and content coming from these communities is a great ......Read More
1661 Views
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsNovember 9
The biggest learning and maybe an obvious one is that what works in one region may not work in another. Cultural differences absolutely can and do impact how things like sales, marketing, and customer engagements are received. If your company is expanding globally to new regions, spend time with ......Read More
1657 Views
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsMarch 25
Building trust is the key component here and I think you get there by taking the time to listen and learn. With the product team specifically, it’s educating them on your role and how you’re ultimately aligned to the same thing --> amplifying the value of the product they’re building and to grow ......Read More
1189 Views
Credentials & Highlights
Product Marketing, Reality Labs at Meta
Formerly Sprinklr, YuMe
Top Product Marketing Mentor List
Lives In Austin, TX
Knows About Product Marketing Career Path, Influencing the Product Roadmap, Enterprise Product Ma......more