AMA: Meta Product Marketing, Reality Labs, Kavya Nath on Influencing the Product Roadmap

I think this varies by organization and which 'ways of working' your company prioritizes. Personally, I have found it most effective to create a presentation based on the research and insights you're wanting to share that tells a story of why those learnings matter. Aligning the learnings to recommendations and where they would be most impactful when applied helps to bolster the narrative. My biggest piece of advice is to always have a perspective on the insights you're sharing and why they're v ...Read More

There are a couple of different ways to share a roadmap externally. Over the course of my career at various different companies. I've done this a few different ways: Publish on website: For companies that release quickly having an external roadmap on their website is a great way to show how customers can expect the product to evolve month over month and where you're putting immediate investments. This is typically more something an early stage start-up would do to help validate their value prop ...Read More

The best way to ensure customer research and insights are relevant and actionable/useful for product teams is to align research to short-term, mid-term, and long-term product goals. Aligning on goals and priorities the product team is setting up gives product marketers a view into how they're thinking about the evolution of the product vision which can then be actioned into research that can then feedback into more detailed roadmap planning. Key things that product marketers can do to drive impa ...Read More

Managing product teams that struggle with scoping releases and handling changing release dates and minor updates requires clear communication, collaboration, and effective project management strategies. I have personally found that it is most effective when the product marketer communicates through the perspective of the customer. Communicating how all the changes and updates will impact the end user and working back through all of the things that need to happen internally to ensure the end user ...Read More

I think an external-facing roadmap is pretty much a requirement these days. I have always advocated for and will always advocate for this to be a part of our sales toolkit. Product Marketing is uniquely positioned to own this because we can take a roadmap that is being created internally and tell our product story around why we're building what we're building, who it's for, and the value they will get from it. It's a great way to elevate your product positioning and continue to validate it by wh ...Read More

Some criteria I've used to evaluate whether a request or idea should go to product are listed below. Evaluating these things can help you make more informed decisions about which ones to pursue and prioritize. Strategic Alignment: Does it fit with our long-term goals and vision for the product or company? We want to make sure it moves us in the right direction. Market Demand: Is there real interest or need for this idea in the market? We look at customer feedback, market research, and competitor ...Read More