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Kavya Nath

AMA: Meta Product Marketing, Reality Labs, Kavya Nath on Influencing the Product Roadmap

April 3 @ 10:00AM PST
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Meta Product Marketing, Reality Labs, Kavya Nath on Influencing the Product Roadmap
Top Questions
As a product marketer, how do you manage product teams that are poor at scoping releases? Especially as they apply to changing release dates and minor updates.
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • April 3
Managing product teams that struggle with scoping releases and handling changing release dates and minor updates requires clear communication, collaboration, and effective project management strategies. I have personally found that it is most effective when the product marketer communicates throu......Read More
390 Views
1 request
As a product marketer, how do you ensure that your customer research & insights are relevant and actually actionable/useful for product teams as they develop the product roadmap?
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • April 3
The best way to ensure customer research and insights are relevant and actionable/useful for product teams is to align research to short-term, mid-term, and long-term product goals. Aligning on goals and priorities the product team is setting up gives product marketers a view into how they're thi......Read More
399 Views
1 request
What do you think of a public product roadmap for the customers as part of product marketing?
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • April 3
I think an external-facing roadmap is pretty much a requirement these days. I have always advocated for and will always advocate for this to be a part of our sales toolkit. Product Marketing is uniquely positioned to own this because we can take a roadmap that is being created internally and tell......Read More
404 Views
1 request
What criteria is evaluated before determining if a request or idea is submitted to product? When it is submitted, what is the prioritization process?
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • April 3
Some criteria I've used to evaluate whether a request or idea should go to product are listed below. Evaluating these things can help you make more informed decisions about which ones to pursue and prioritize. * Strategic Alignment: Does it fit with our long-term goals and vision for the pro......Read More
379 Views
1 request
What's the best way to communicate learnings to product teams?
Are there best practices or particular formats that are best communicate - i.e. workshops, presentations, meetings
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • April 3
I think this varies by organization and which 'ways of working' your company prioritizes. Personally, I have found it most effective to create a presentation based on the research and insights you're wanting to share that tells a story of why those learnings matter. Aligning the learnings to r......Read More
370 Views
1 request
In what ways can product marketing share the roadmap externally?
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality Labs • April 3
There are a couple of different ways to share a roadmap externally. Over the course of my career at various different companies. I've done this a few different ways: * Publish on website: For companies that release quickly having an external roadmap on their website is a great way to show ......Read More
376 Views
2 requests