Kavya Nath

AMA: Meta Product Marketing, Reality Labs, Kavya Nath on Influencing the Product Roadmap

April 3 @ 10:00AM PST
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Meta Product Marketing, Reality Labs, Kavya Nath on Influencing the Product Roadmap
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Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsApril 4
Managing product teams that struggle with scoping releases and handling changing release dates and minor updates requires clear communication, collaboration, and effective project management strategies. I have personally found that it is most effective when the product marketer communicates throu......Read More
391 Views
1 request
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsApril 4
The best way to ensure customer research and insights are relevant and actionable/useful for product teams is to align research to short-term, mid-term, and long-term product goals. Aligning on goals and priorities the product team is setting up gives product marketers a view into how they're thi......Read More
399 Views
1 request
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsApril 4
I think an external-facing roadmap is pretty much a requirement these days. I have always advocated for and will always advocate for this to be a part of our sales toolkit. Product Marketing is uniquely positioned to own this because we can take a roadmap that is being created internally and tell......Read More
405 Views
1 request
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsApril 4
Some criteria I've used to evaluate whether a request or idea should go to product are listed below. Evaluating these things can help you make more informed decisions about which ones to pursue and prioritize. * Strategic Alignment: Does it fit with our long-term goals and vision for the pro......Read More
379 Views
1 request
What's the best way to communicate learnings to product teams?
Are there best practices or particular formats that are best communicate - i.e. workshops, presentations, meetings
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsApril 4
I think this varies by organization and which 'ways of working' your company prioritizes. Personally, I have found it most effective to create a presentation based on the research and insights you're wanting to share that tells a story of why those learnings matter. Aligning the learnings to r......Read More
373 Views
1 request
Kavya Nath
Kavya Nath
Meta Product Marketing, Reality LabsApril 4
There are a couple of different ways to share a roadmap externally. Over the course of my career at various different companies. I've done this a few different ways: * Publish on website: For companies that release quickly having an external roadmap on their website is a great way to show ......Read More
378 Views
2 requests