Michele Nieberding

AMA: MetaRouter Director of Product Marketing, Michele Nieberding πŸš€ on Competitive Positioning

December 5 @ 10:00AM PT
View AMA Answers
πŸ‘‹ Michele Nieberding
Hi everyone!

πŸ‘‹ Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)

πŸ’Ό The company you work at and your role: VP of Product Marketing at Optiversal

πŸ‘€ What topics are top of mind right now: Measuring PMM impact

🀝 Topics that you can help others with: Being more effective using AI

🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
Michele Nieberding
Treasure Data Director of Product Marketing β€’ 2y
Some best practices and tools! Market Research:Competitor Analysis Tools: Leverage tools like SEMrush, Ahrefs, or SimilarWeb for comprehensive competitor analysis, includ...
...Read More
1073 Views
1 request
Michele Nieberding
Treasure Data Director of Product Marketing β€’ 2y
I really love using Klue as a source of truth, it does half of the updating for me.I also have a Google Spreadsheet tracker I use with a tab for each competitor and key c...
...Read More
883 Views
2 requests
Michele Nieberding
Treasure Data Director of Product Marketing β€’ 2y
I hate to say it, but my answer is...it depends. I typically like using "prescheduled" customer interactions like CAB meetings as a forum to get feedback, but there are t...
...Read More
1092 Views
1 request
Michele Nieberding
Treasure Data Director of Product Marketing β€’ 2y
Disseminating competitive positioning to our sales team is a strategic and ongoing process--as you likely know, there are new things popping up every day with competitors...
...Read More
1801 Views
1 request
Michele Nieberding
Treasure Data Director of Product Marketing β€’ 2y
I am actually dealing with this right now! And there is quite a bit you can do to continue building analyst relations despite not fitting into a current Wave or MQ.Take a...
...Read More
1871 Views
2 requests