👋 Michele Nieberding
Hi everyone!
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
Content
Treasure Data Director of Product Marketing • 3y
Every launch is different, but here is a good starting point! Identify key stakeholders - I like to do a kickoff before a big launch wiht a POC from key teams including...
7266 Views
Treasure Data Director of Product Marketing • 10mo
Product marketing is one of those roles that’s deeply collaborative. In-person, you get the benefit of hallway chats, spontaneous whiteboard sessions, and the kind of qui...
4084 Views
Treasure Data Director of Product Marketing • 1y
Interesting way to phrase this, but I like to use those as INPUTS for my messaging. Then I look at what am I trying to create messaging for? A solution/platform, new prod...
2800 Views
Treasure Data Director of Product Marketing • 1y
A critical yet incredibly hard part of messaging--especially in fast-paced industries like tech where it feels like things are always changing AND "shiny object" syndrome...
2075 Views
Treasure Data Director of Product Marketing • 1y
In these cases, influence the product roadmap might feel like trying to squeeze water from a stone. But...it’s not about squeezing harder (because of course that won't wo...
1947 Views
Treasure Data Director of Product Marketing • 1y
Great question! Especially asking about messaging for a feature launch specifically (vs. overall product messaging). My process might be a bit unique, but here's the proc...
1876 Views
Treasure Data Director of Product Marketing • 3y
I hate to say it, but it depends on the launch--for example, is this a paid new feature or included? For a paid product/feature: Opportunities created Customer TAM (of ...
1873 Views
Treasure Data Director of Product Marketing • 2y
I am actually dealing with this right now! And there is quite a bit you can do to continue building analyst relations despite not fitting into a current Wave or MQ.Take a...
1871 Views
Treasure Data Director of Product Marketing • 2y
Having this type of background is GOLD! Don't underestimate yourself here. I understand companies may want a specific example of how you've positioned a new product in th...
1833 Views
Treasure Data Director of Product Marketing • 3y
The biggest risk I typically see in GTM strategies is that it doesnt work. Somewhere, something was missed, or the messaging, product, etc. doesnt resonate with prospects...
1826 Views
Credentials & Highlights
Director of Product Marketing at Treasure Data
Studied at Cornell University
Lives In Reston, VA
Hobbies include Golfing, Skiing, Hiking, Baking, Volleyball, and DOGS
Knows About Competitive Positioning, Category Creation, Product Marketing / Demand Gen Alignment,...more