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Michele Nieberding πŸš€

Michele Nieberding πŸš€

Director of Product Marketing, MetaRouter

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Michele Nieberding πŸš€
Michele Nieberding πŸš€
MetaRouter Director of Product Marketing β€’ January 11
Every launch is different, but here is a good starting point!Β  1. Identify key stakeholders - I like to do a kickoff before a big launch wiht a POC from key teams including legal, pricing, CS, etc. as needed 2. Align the team around the product - talk about WHAT the product is, WHY it ......Read More
1348 Views
Michele Nieberding πŸš€
Michele Nieberding πŸš€
MetaRouter Director of Product Marketing β€’ January 11
The biggest risk I typically see in GTM strategies is that it doesnt work. Somewhere, something was missed, or the messaging, product, etc. doesnt resonate with prospects and customers. ' I have found that your webiste is a great place to experiment to ensure this doesnt happen. It has histori......Read More
710 Views
Michele Nieberding πŸš€
Michele Nieberding πŸš€
MetaRouter Director of Product Marketing β€’ January 11
When we first started to verticalize our solution, we looked at: * TAM (total addressable market) and SAM (sellable addressable market--what is realistic that YOUR company can sell in to?) * CARR * Win Rate * Average Deal Size (ADS) * Sales Cycle (# of days) * Number of Curent Customers......Read More
669 Views
Michele Nieberding πŸš€
Michele Nieberding πŸš€
MetaRouter Director of Product Marketing β€’ January 11
Having worked as a Product Marketer in 5 different tech companies (varying in sizes), I find that this is different everywhere I go! It has ranged from being more reactive (PM saying they have features ready for launch) to proactive (inserting myself). I have found that it can be a transition ......Read More
600 Views
Michele Nieberding πŸš€
Michele Nieberding πŸš€
MetaRouter Director of Product Marketing β€’ January 11
Looking at your current customer base and the characteristics of top customers (I do this based on ARR) is a great place to start! You can focus on relevant characteristics such as: 1. Industry/vertical 2. Employee headcount β€” companywide and within key departments 3. Annual revenue 4. Tech ......Read More
536 Views
Michele Nieberding πŸš€
Michele Nieberding πŸš€
MetaRouter Director of Product Marketing β€’ January 11
To simplify it at a high level, I would say its having a clear understand of the 3 C's: Customers, Company, and Competition. To dissect that a bit: 1. Identify your target market and key buyer personas -this includes understanding the demand 2. Understand their problems and how your product ......Read More
523 Views
Michele Nieberding πŸš€
Michele Nieberding πŸš€
MetaRouter Director of Product Marketing β€’ January 11
We used a RAPID framework and set up 1-2 hour sessions to review with the executive leadership team. The RAPID framework stands for: Recommended Agree Perform Input Decide You outline key exec stakeholders in each, and allow them to Approve/Reject and provide "input" while outlining all t......Read More
487 Views
Michele Nieberding πŸš€
Michele Nieberding πŸš€
MetaRouter Director of Product Marketing β€’ January 11
Some lesser known ways: * A new metric my team is looking into is TAM (total addressable market) vs. SAM (sellable addressable market) and the delta between the two. The smaller the delta, the better the product fit. * If customer acquisition cost is lower than the lifetime value of your......Read More
481 Views
Michele Nieberding πŸš€
Michele Nieberding πŸš€
MetaRouter Director of Product Marketing β€’ December 5
I am actually dealing with this right now! And there is quite a bit you can do to continue building analyst relations despite not fitting into a current Wave or MQ. * Take advantage of (free) analyst briefings: * Proactively reach out to Forrester and Gartner to set up briefings to let ......Read More
448 Views
Michele Nieberding πŸš€
Michele Nieberding πŸš€
MetaRouter Director of Product Marketing β€’ January 11
In the case the existing GTM strategy is not working, how can you go about redesigning the new GTM strategy? What should be the approach? This is a big question where it begs more questions than answers. And I think that's the key element is doing a deep dive and asking the right questions. ......Read More
427 Views
Credentials & Highlights
Director of Product Marketing at MetaRouter
Top Product Marketing Mentor List
Studied at Cornell University
Lives In Reston, VA
Hobbies include Skiing, Hiking, Baking, Volleyball
Knows About Messaging, Category Creation, Competitive Positioning, Industry Product Marketing, Ma......more