AMA: MetaRouter Director of Product Marketing, Michele Nieberding 🚀 on Influencing the Product Roadmap
December 12 @ 9:00AM PT
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👋 Michele Nieberding
Hi everyone!
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
Treasure Data Director of Product Marketing • 1y
In these cases, influence the product roadmap might feel like trying to squeeze water from a stone. But...it’s not about squeezing harder (because of course that won't wo...
1947 Views
4 requests
Treasure Data Director of Product Marketing • 1y
I suggest always having a customer-facing roadmap ready, so you can always use that for conversation when needed (I have templates if you're looking for one!). This roadm...
613 Views
2 requests
Treasure Data Director of Product Marketing • 1y
As someone who has solely worked in tech, this is a great question! Because you want to build rapport with your product team when you make suggestions, but also need to u...
621 Views
2 requests
Treasure Data Director of Product Marketing • 1y
Start with building the relationship, and put "business" on the backburner when you're first getting on board. Here are some tips on how I like to do that:Use Slack (but ...
1344 Views
2 requests
Treasure Data Director of Product Marketing • 1y
If you haven't tried the RICE framework to help prioritize in a numerical/data-driven way. try this!RICE Framework (Reach, Impact, Confidence, Effort)Reach: How many user...
1017 Views
3 requests
Treasure Data Director of Product Marketing • 1y
Maybe unpopular opinion, but I let the product team and CPO lead the 3-year product vision (though provide input if asked based on what I know about the market and compet...
959 Views
2 requests
Treasure Data Director of Product Marketing • 1y
For me, it's a balance of "what's in it for you?" and "what are our shared goals?"Emphasize and give examples of how product marketing feedback aligns with their objectiv...
653 Views
2 requests
Treasure Data Director of Product Marketing • 1y
This is best case scenario! It's always a collaborative process, but if you have someone owning customer research (and you have Gong to listen to those calls), that is aw...
618 Views
2 requests
Treasure Data Director of Product Marketing • 1y
Interestingly enough, I've started using Perplexity AI with Google Notebook LM to pull together market research for me (for free). Here are some prompts I've been playing...
546 Views
2 requests
How do you work with the Product team to get them to commit to a roadmap? How do you "sell" them the idea that it is important?
Specially for B2B products, where your buyers are companies that need visibility for their own developments
Treasure Data Director of Product Marketing • 1y
Get buy-in early. You can "own" the customer-facing roadmap, but make sure to ask for their input early and often. This collaboration makes them more likely to commit, as...
1326 Views
2 requests