AMA: MetaRouter Director of Product Marketing, Michele Nieberding 🚀 on Market Research
June 12 @ 10:00AM PT
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👋 Michele Nieberding
Hi everyone!
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
What are some of the biggest challenges you've encountered running a win/loss program internally, that made you seek an external partner?
Data candidness and fluency are two I commonly hear, but I'm curious of others.
Treasure Data Director of Product Marketing • 1y
Oh boy, this is like opening Pandora's box for me! Some other challenges I've faced, and why at previous companies we chose to work with Clozd (assuming you have the budg...
1360 Views
1 request
How do you collect, analyze and share your customer feedback?
I feel like my customer feedback is scattered throughout surveys, Google docs, Google sheets, Salesforce, and Slack...
It's pretty tough to get an over-arching view of my customer feedback on an on-going basis. Do you use any tools or have advice on how to collect, analyze and share your customer feedback?
Treasure Data Director of Product Marketing • 1y
Ah, the classic “feedback scavenger hunt”! We’ve all been there, trying to piece together customer insights from a labyrinth of surveys, spreadsheets, and snippets in Sla...
1095 Views
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How do you organize/synethize data for creating personas?
I am in the process of developing personas, and the data will come from multiple sources such as reviews, interviews, and internal insight. Do you have a tool, template or best practices for organizing all these data points to make sense of it and then turn it into a persona?
Treasure Data Director of Product Marketing • 1y
I have a love/hate relationship with personas and their effectiveness/impact in an org. But that's for another day..Here are my tips and tricks for developing personas th...
1071 Views
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Treasure Data Director of Product Marketing • 1y
I hate to say it, but it depends. Techniques like scoring each question based on its potential impact and feasibility can help you allocate research resources effectively...
1161 Views
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Treasure Data Director of Product Marketing • 1y
Talk to your customers. I know it can be hard to get access to them via the CS team, but this will give you the best insights for people that know you and your product al...
643 Views
1 request
Treasure Data Director of Product Marketing • 1y
Market research shouldn't be about throwing money at surveys or analysts (which can be easy to do!). It's about acquiring strategic insights that inform key decisions. L...
999 Views
2 requests
Treasure Data Director of Product Marketing • 1y
I work at a 30-person startup right now (aka limited budget, and I'm the only product marketer AND part of a 2-person marketing team) so I totally feel you there.Here are...
1130 Views
1 request
Treasure Data Director of Product Marketing • 1y
Whether in-house or with a consultant, the goal remains the same: to deeply understand your market and customers, and to leverage this understanding to make informed, str...
998 Views
1 request