AMA: MetaRouter Director of Product Marketing, Michele Nieberding 🚀 on Messaging
November 5 @ 10:00AM PT
View AMA Answers
👋 Michele Nieberding
Hi everyone!
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
Treasure Data Director of Product Marketing • 1y
As a solo and founding Product Marketer (and total marketing team of 2 people), I feel this deeply..I have almost no time to truly dedicate to market research.I personall...
1047 Views
1 request
Treasure Data Director of Product Marketing • 1y
Yes, but...I would use this as a data point along with other methods of messaging testing/validation if you don't have a lot of traffic -- A/B testing on your website is ...
894 Views
2 requests
Can you share an example of how you built messaging for a product launch?
Not the framework used, but the actual process flow from start to finish using a previous product launch.
Treasure Data Director of Product Marketing • 1y
Great question! Especially asking about messaging for a feature launch specifically (vs. overall product messaging). My process might be a bit unique, but here's the proc...
1876 Views
1 request
Treasure Data Director of Product Marketing • 1y
Firstly, I would say...PROCEED WITH CAUTION! Tech companies especially are always tempted to create a new category. Because cause of courseeeee what they're building is ...
1665 Views
2 requests
Treasure Data Director of Product Marketing • 1y
A critical yet incredibly hard part of messaging--especially in fast-paced industries like tech where it feels like things are always changing AND "shiny object" syndrome...
2075 Views
1 request
Treasure Data Director of Product Marketing • 1y
Interesting way to phrase this, but I like to use those as INPUTS for my messaging. Then I look at what am I trying to create messaging for? A solution/platform, new prod...
2800 Views
2 requests
Treasure Data Director of Product Marketing • 1y
I go old school and have a Google Doc template I love, but the general buckets are these.Industry trends - what has changed (Is it a big change? it should be! Is it rele...
1541 Views
1 request
Treasure Data Director of Product Marketing • 1y
When it comes to messaging, I think data is a nice-to-have, not a need-to-have. There's a delicate balance that needs to happen in messaging where you are prioritizing co...
1339 Views
1 request