AMA: MetaRouter Director of Product Marketing, Michele Nieberding 🚀 on Messaging
November 5 @ 10:00AM PST
Register for AMA
We will email you Michele's answers
to these questions after the event in case you can't make it.
What are the specific tools and frameworks you use to create positioning and messaging?
Can you validate product messaging via website testing on a small percentage of traffic?
How to develop messaging for a mature company entering a new market with a huge brand recall vs a new company?
How would you approach the two different scenarios? Is there difference in the messaging frameworks that you'd use to ideate, evaluate and promote messaging within organizations? How would you go about it and what would be your exact approach?
How has market research and testing of messaging changed given AI?
How do you get alignment across the org in the story and messaging?
What are some messaging do's and don'ts for a technical audience?
What is a strategic way to develop messaging for a launch and then continuously update it to align with market feedback? How much data do we need before we update messaging?
How do you approach market research when your PMM team is under resourced and it's tough just to keep up with core responsibilities?
How do you categorize your messaging, and what format do you apply for each category? Say release notes, feedback requests, beta testers requests
How would you start the process to create a new product category?
Can you share an example of how you built messaging for a product launch?
Not the framework used, but the actual process flow from start to finish using a previous product launch.