AMA: MetaRouter Director of Product Marketing, Michele Nieberding 🚀 on Product Marketing Skills
May 2 @ 10:00AM PST
Register for AMA
MetaRouter Director of Product Marketing, Michele Nieberding 🚀 on Product Marketing Skills
We will email you Michele's answers
to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
How important are brand marketing skills for product marketers compared to analytical skills?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
How would you recommend Product Marketing Managers improve their messaging skills?
When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?
What are some helpful tips for writing email communications to the sales team?
Should product marketing decisions be data-driven or more so data-informed? Should PMMs lead with intuition and use data to back up their assumptions?
What would you consider to be the most important PMM skills to have?
What skills are the most important to develop when going from Sr. PMM to Director of Product Marketing?
I will work to see how I can accomplish this at my current company, but there are limited slots and I may need to go elsewhere. I know PMM is different at different companies, but it's helpful to hear what you look for
What is the top tactical tip you recommend to a product marketer to be successful?
What is your top tactical suggestion to make content creation scalable and efficient? Includes content for internal enablement, external launches/content, and more.
What is a good, tactical tip for building “new feature” content at scale?
What are your thoughts on best practices for an enterprise software first call deck?
What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
What Product Marketing (pragmatic diagram) courses/certifications would you recommend for someone new to Product Marketing?
What pragmatic marketing courses would you recommend for a 15-year veteran marketer who is new to Product Marketing? My boss is recommending Pragmatic Institute, but I'm curious what is the most-effective course/certification. I want to be sure that I can actually apply the concepts I learn versus signing up for a course that is entry level and not worth it. It would be great if I could converse with the instructor about my particular work situation so that I can better understand how to apply the concepts.
Who is your favorite sales person at MetaRouter
How do you build a Go-to market PMM portfolio when you only have content marketing skills?
I'm a PMM with 4+ YOE and I work at a B2B SaaS company. The issue is that I only have content marketing, sales enablement and campaign management experience, and NO product launch or go-to market experience.
Across different interviews, I've been rejected because I'm not able to come up with strategies for positioning a new product in the market. I've consumed several courses and understand the theories now. But I don't have any practical experience of working with the Product team for launch.
How do I leverage my theoretical knowledge into practical applications and crack interviews?