AMA: MetaRouter Director of Product Marketing, Michele Nieberding 🚀 on Product Marketing Skills
May 2 @ 10:00AM PT
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👋 Michele Nieberding
Hi everyone!
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
👋 Your name and where you're located: Michele Nieberding located in the DC area (technically Reston, VA)
💼 The company you work at and your role: VP of Product Marketing at Optiversal
👀 What topics are top of mind right now: Measuring PMM impact
🤝 Topics that you can help others with: Being more effective using AI
🍦 Favorite ice cream flavor: (We won’t judge!): Cookies and cream foreverrr
Treasure Data Director of Product Marketing • 2y
Let's start by level setting--what do we mean by soft skills vs. hard skills here? To me, "soft skills" are interpersonal attributes and personality traits that shape how...
775 Views
2 requests
Treasure Data Director of Product Marketing • 2y
Lots to unpack here! My main takeaway--start with AI, then stretch your content as far as you can!To start, I love a good template. Once you have a good template in place...
1118 Views
1 request
Treasure Data Director of Product Marketing • 2y
Before we get into most important skills, let's think about the goal of product marketers: to effectively translate product features into compelling value propositions an...
679 Views
2 requests
What skills are the most important to develop when going from Sr. PMM to Director of Product Marketing?
I will work to see how I can accomplish this at my current company, but there are limited slots and I may need to go elsewhere. I know PMM is different at different companies, but it's helpful to hear what you look for
Treasure Data Director of Product Marketing • 2y
Great question! Definitely not an easy leap to make, but while there may not always be an opening at your current company, taking a proactive approach will position you w...
810 Views
1 request
Treasure Data Director of Product Marketing • 2y
First of all, my sales reps tend to respond better to Slack than email. BUT...that being said, having been a former top-performing sales rep, here is what I would suggest...
671 Views
2 requests
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
Treasure Data Director of Product Marketing • 2y
Ah yes, the never-ending quest for well-roundedness in the face of limited scope – a familiar struggle for many PMMs. My general rule of thumb is Try Everything Early. E...
1376 Views
2 requests
Treasure Data Director of Product Marketing • 2y
Let's start with best practices, then get into an outline I like to use!Best Practices:Keep the presentation concise and focused. Don't try to fit everything in at once.R...
1154 Views
3 requests
What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
Treasure Data Director of Product Marketing • 2y
My "hot take: here: experience matters, but how you use it matters more.Let me explain. While someone new to the field might be able to learn the fundamentals of competit...
1555 Views
1 request
Treasure Data Director of Product Marketing • 2y
Start with a template: This may include...Define who your audience is and what their pain points areWhat the key message pillars are (i.e. innovation, reliability, cost-e...
504 Views
2 requests
How do you build a Go-to market PMM portfolio when you only have content marketing skills?
I'm a PMM with 4+ YOE and I work at a B2B SaaS company. The issue is that I only have content marketing, sales enablement and campaign management experience, and NO product launch or go-to market experience.
Across different interviews, I've been rejected because I'm not able to come up with strategies for positioning a new product in the market. I've consumed several courses and understand the theories now. But I don't have any practical experience of working with the Product team for launch.
How do I leverage my theoretical knowledge into practical applications and crack interviews?
Treasure Data Director of Product Marketing • 2y
Having this type of background is GOLD! Don't underestimate yourself here. I understand companies may want a specific example of how you've positioned a new product in th...
1833 Views
1 request