AMA: Mezmo Director of Product Marketing, Alissa Lydon on Messaging
October 11 @ 10:00AM PT
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š Alissa Lydon
Hi all, I'm Alissa Lydon, VP of Marketing @ Actively AI:
ā¢ š Based in: SF Bay Area
ā¢ š§ Top of mind: How AI is changing the marketing craft.
ā¢ š¬ Ask me about: What book I'm reading now.
ā¢ š¦ Fun fact: I won a gold medal playing softball for Team USA!
ā¢ š Based in: SF Bay Area
ā¢ š§ Top of mind: How AI is changing the marketing craft.
ā¢ š¬ Ask me about: What book I'm reading now.
ā¢ š¦ Fun fact: I won a gold medal playing softball for Team USA!
How do you consider messaging hierarchy in the messaging of the product?
Do you consciously think about the company's messaging and even the broader product portfolio's messaging that needs to be considered when building out messaging?
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 3y
Messaging is made up of two equally important components - Brand and Product. Brand messaging encompasses the product, vision, market, customers, culture, and more. It c...
1335 Views
1 request
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 3y
I've read a couple of great books on building messaging. The two I enjoyed the most were: The Aha Moment by Andy Cunningham. She has worked with some of the most iconic ...
2201 Views
1 request
For a team member newer to the discipline, how do you train messaging and positioning?
where do you start? what kind of classes? etc.
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 3y
Almost everything I learned about messaging I learned by watching other companies who do it really well. These can be similar players in your space (even competitors), or...
1939 Views
1 request
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 3y
Messaging is notoriously difficult to train teams on because it is all-encompassing and ever-changing. To help make messaging more accessible, I find maintaining a few d...
434 Views
1 request
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 3y
There are a few key components of messaging that are crucial, no matter what framework you are using: Define the problem statement. What is happening in the market that ...
634 Views
1 request
How do you prioritize messaging adjustments post-launch, and how often do you make changes?
Determining messaging at launch is one thing while returning to that messaging post-launch is another.
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 3y
This is always difficult to find time for (really anything post-launch is hard to prioritize, we are all guilty of getting to launch and moving on to the next shiny objec...
355 Views
1 request
My CEO is always saying we are selling a commodity. How do you create messaging and positioning around something that is considered undifferentiated?
Any good resources for developing your skills? Is there a good class or a book?
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs ā¢ 3y
When positioning your product against competitors, messaging should really focus on the key differentiators (i.e., what do you do better than competitor X?). To accomplis...
537 Views
1 request