AMA: Mode Analytics Director of Product Marketing, Hien Phan on Sales Enablement

There are two ways to measure the effectiveness of your content - qualitative and quantitatively. However, before you even build anything, you must understand when and wh...

This question will depend on the size of your org. Generally, sales enablement shouldn't just fall on one person, even though PMMs are most involved and get most of the r...

This is a tough question to answer because it is so multifaceted. So let's start with the basics when you are moving from product to platform, you're moving from selling ...

I see a few issues: (1) not think about the sales process and the customer journey (CS version, not the marketing version). You need to think about when they will need c...

This is a tough question to answer because this problem isn't all a PMM problem. This problem is also a sales organization problem. An SMB/Mid Market rep isn't an enterpr...