AMA: Mode Director of Product Marketing & Customer Marketing, Christine Sotelo-Dag on Product Marketing 30/60/90 Day Plan

This is a hard question to answer because it is pretty dependent on your company's industry, business model, gtm strategy, etc. However, I'll give some examples I've come...

This question shows up a lot for product marketers, in many different ways. Unlike other parts of the busienss that have numbers attached to their roles (quotas, MQLs, et...

I think the common questions you'd want to ask both of these teams are 1. Tell me about your role and your teams - how do you operate today? (Build context of how these ...

My perspective here is whether you are starting at a larger organization with hundreds of employees or a startup with 40 employees - the first 30 days look roughly the sa...

As a first (and oftentimes only) product marketer at a company, prioritization is the mother of all skills. The framework I would apply is a natural extension of the 30/6...

This is a great question, and one I thought deeply about prior to starting at Mode. Thankfully, I had a nice long break between Intercom and Mode which I leveraged for lo...

This is a great question - especially because I think this relationship between product and marketing (product marketing) is one that often takes time. Trust needs to be ...

My first, and likely only, item would be 'Let's get to know each other.' Of all the skills I've acquired over the years as a PMM, I think the most valuable have been the ...

The skills I look for in a PMM are: - Messaging / Positioning: Ability to create compelling messaging that articulates how the products value propositions solve customer...