AMA: Mode Director of Product Marketing & Customer Marketing, Christine Sotelo-Dag on Product Marketing 30/60/90 Day Plan
January 19 @ 9:00AM PST
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Mode Director of Product Marketing & Customer Marketing, Christine Sotelo-Dag on Product Marketing 30/60/90 Day Plan
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Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • January 20
This question shows up a lot for product marketers, in many different ways. Unlike other parts of the busienss that have numbers attached to their roles (quotas, MQLs, etc) often times PMMs share success metrics with their cross-functional counterparts, and attribution is not black and white. Tha......Read More
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Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • January 19
This is a great question - especially because I think this relationship between product and marketing (product marketing) is one that often takes time. Trust needs to be built and that often comes from being able to show value. I think inately part of Product Marketing's role is to become a s......Read More
565 Views
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What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • January 20
This is a great question, and one I thought deeply about prior to starting at Mode. Thankfully, I had a nice long break between Intercom and Mode which I leveraged for lots of down time 😉 but also as a time to reflect on how I wanted to approach those first 90 days. First, I'd recommend reading '......Read More
1903 Views
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Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • January 20
As a first (and oftentimes only) product marketer at a company, prioritization is the mother of all skills. The framework I would apply is a natural extension of the 30/60/90 day plan outlined above. Prioritization can only come once there is a decent amount of work done to understand the current......Read More
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Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • January 20
My perspective here is whether you are starting at a larger organization with hundreds of employees or a startup with 40 employees - the first 30 days look roughly the same. This is your window to build up as much context as possible, understand the goals, mission and prioritiies of the business,......Read More
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Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • January 20
I think the common questions you'd want to ask both of these teams are 1. Tell me about your role and your teams - how do you operate today? (Build context of how these teams work in this organization as it will likely look different from places you've previously worked, even if only slightly) ......Read More
533 Views
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Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • January 20
This is a hard question to answer because it is pretty dependent on your company's industry, business model, gtm strategy, etc. However, I'll give some examples I've come across in my experience. 1. Website. As a marketer, your website is your storefront - and there are endless ways to contin......Read More
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What traits and skills do you think the best PMMs have?
Please give one real world example
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • January 19
The skills I look for in a PMM are: - Messaging / Positioning: Ability to create compelling messaging that articulates how the products value propositions solve customer pain points. Examples of how messaging and positioning has been leveraged to tell stories that resonate with the core audienc......Read More
484 Views
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Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • January 20
My first, and likely only, item would be 'Let's get to know each other.' Of all the skills I've acquired over the years as a PMM, I think the most valuable have been the human / people side of business. I've thought a lot and deeply on how to be a good manager. How to listen to people and underst......Read More
815 Views
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