AMA: Momentive.ai Director of Product Marketing, Global Insights Solutions, Morgan Molnar on Product Launches
July 12 @ 10:00AM PT
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👋 Morgan (Molnar) Lehmann
Hi! I lead Corporate Marketing at SurveyMonkey, which includes Product & Lifecycle Marketing, Communications, and Research. I got my start in marketing insights at Nielsen, and have been at SurveyMonkey for over a decade which is where I discovered my passion for product marketing. At SurveyMonkey, I've seen it all: pre-IPO growth-mode, going public, scaling our Enterprise motion, re-focusing on PLG, Private Equity ownership, M&A, rebrands, and more. I live in Redwood City, CA with my husband, 2 young children and golden retriever.
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
The fundamental elements of product launches (see my answer in response to what makes a highly effective GTM strategy & plan) don't change for B2C vs B2B launches. H...
1234 Views
1 request
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
When launching a new feature of an EXISTING product, it can be difficult to attribute financial metrics to a single feature launch. Here are some things to consider as KP...
739 Views
1 request
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
As part of our GTM launch framework & process roll out, we created a GTM strategy & execution plan templates that correspond with different market launch & cu...
2555 Views
1 request
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
We JUST revamped our GTM framework & process at SurveyMonkey and you're in luck - I drove this process at the company & am coming off the project pretty fresh.Ult...
4498 Views
2 requests
What are uncommon reasons a product launch would fail or underperform?
There are common reasons like sub-optimal messaging or pricing, but what overlooked areas in the product launch process, if not addressed, can lead to failure, and how can product marketers de-risk those situations?
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
I loooove this question! A few reasons product launches may fail or underperform come to mind, all of which I've experienced personally and learned from.Let's assume for ...
791 Views
2 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
Product/feature launches are SO cross-functional and require SO much coordination, that I'd say that anything that helps you with project management and coordinating ever...
615 Views
1 request
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
For almost every feature launch, you have to evaluate the amount of market- and customer-facing activities it makes sense to do. For features that don't warrant a market ...
2963 Views
3 requests