👋 Morgan (Molnar) Lehmann
Hi! I lead Corporate Marketing at SurveyMonkey, which includes Product & Lifecycle Marketing, Communications, and Research. I got my start in marketing insights at Nielsen, and have been at SurveyMonkey for over a decade which is where I discovered my passion for product marketing. At SurveyMonkey, I've seen it all: pre-IPO growth-mode, going public, scaling our Enterprise motion, re-focusing on PLG, Private Equity ownership, M&A, rebrands, and more. I live in Redwood City, CA with my husband, 2 young children and golden retriever.
Content
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4y
We just went through this exercise at Momentive, focusing specifically on building buyer persona "packs" – a collection of materials to help our broader organization unde...
4790 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
We JUST revamped our GTM framework & process at SurveyMonkey and you're in luck - I drove this process at the company & am coming off the project pretty fresh.Ult...
4494 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
It's been a while since we've had an integrated marketing function at SurveyMonkey, but here's how I'd envision this working:Product marketing owns:- Buyer persona resear...
4108 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Honestly, just ask them for what you need! It will make them better PMs to understand what’s involved/required for successful product marketing. There are certain things,...
3769 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
For almost every feature launch, you have to evaluate the amount of market- and customer-facing activities it makes sense to do. For features that don't warrant a market ...
2958 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Managing timelines is a fundamental part of cross-functional project management. For any project to be a success, everyone needs to know who is doing what and by when. He...
2551 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
As part of our GTM launch framework & process roll out, we created a GTM strategy & execution plan templates that correspond with different market launch & cu...
2541 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2mo
Frankly? Don't. :-|Messaging doesn't exist in a vacuum, and at the very least you'll want to do some light research to gut check against existing messaging (if launching ...
2217 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
Category creation (or making the decision to join an existing category) should be a joint effort between brand and product marketing leadership (and sometimes comms leade...
2189 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
One of the MOST critical parts of onboarding (honestly for any employee, new to the company or even internal promotion) is establishing relationships quickly. When I brin...
2119 Views
Credentials & Highlights
Senior Director, Head of Corporate Marketing at SurveyMonkey
Formerly SurveyMonkey, Nielsen
Lives In Redwood City, CA
Knows About Building a Product Marketing Team, Customer Research, Enterprise Product Marketing, E...more