AMA: Momentive.ai Vice President, Product Marketing, Priya Gill on Building a Product Marketing Team

August 10 @ 10:00AM PT

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How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?

Priya Gill•

Iterable Chief Marketing Officer • 3y

There are usually two sets of core metrics that I look at to assess whether our efforts are positively influencing the right outcomes: Marketing metrics: pipeline, campa...

812 Views

1 request

What Is Product Marketing?

How do you define it?

Priya Gill•

Iterable Chief Marketing Officer • 3y

Simply, we combine market, customer, and competitive insights with product innovation to deliver a unified narrative and winning GTM strategy for the company. This means ...

2329 Views

1 request

How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?

i.e. do you have a few questions you keep in your back pocket or assumptions that you always test when assessing the business and choosing which things to pursue?

Priya Gill•

Iterable Chief Marketing Officer • 3y

There are four areas where I believe that PMMs can add the most value, and that’s where I usually start my assessment to identify the lowest hanging fruit: Product: Do w...

1708 Views

2 requests

With the job market so hot, how do you structure the recruiting process to go slow enough for you and the team to evaluate several people and fast enough not to lose them to another company?

Priya Gill•

Iterable Chief Marketing Officer • 3y

I’ve been hiring for quite some time now that I typically know when I have a great candidate, so I don’t believe that I need to structure the recruiting process to go slo...

888 Views

2 requests

What is your advice for someone who is a product marketing consultant for a startup, who works 90% remotely?

Priya Gill•

Iterable Chief Marketing Officer • 3y

Product Marketing is an incredibly cross-functional role, and your success depends on the success of others. So building relationships and ensuring alignment with your ke...

956 Views

2 requests

How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product

Priya Gill•

Iterable Chief Marketing Officer • 3y

Regular engagement and alignment in key. I meet with my cross-functional leadership team bi-weekly to ensure we’re aligned on the needs of each team as they evolve and ar...

2445 Views

2 requests