Profile
Priya Gill

Priya Gill

Head of Global Marketing, SurveyMonkey

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Priya Gill
Priya Gill
SurveyMonkey Head of Global MarketingJune 30
Not sure I completely answer the question. Typically when I ask candidates to give a presentation, it's less about the specific products they're presenting, but rather HOW they present it. Can the candidate articulate how they effectively approached their GTM strategy, from ideation to execution ......Read More
6371 Views
Priya Gill
Priya Gill
SurveyMonkey Head of Global MarketingMarch 9
First off, I'll say that I'm never a fan of making someone create messaging/positioning and defining a GTM plan about the interviewing company's product because you're never going to get to the level of knowledge as someone in the company...and it takes way longer to do it right. OK, rant over. :......Read More
4316 Views
Priya Gill
Priya Gill
SurveyMonkey Head of Global MarketingDecember 12
There are 3 core areas that I ensure I have a solid understanding of before I build my GTM plan (it’s the same for when I have to build messaging & positioning): * Market trends & Competitive landscape: Understand what’s happening in the market we’re looking to play in and the customer probl......Read More
4038 Views
Priya Gill
Priya Gill
SurveyMonkey Head of Global MarketingDecember 8
There are 3 that I primarily look at that PMM influences (not directly drives): * Pipeline / Bookings (Demand gen / monetization efforts) * Win rates (Sales enablement and content) * Product adoption (Growth efforts) There are metrics that we can directly tie to PMM but that I find to be les......Read More
2185 Views
Priya Gill
Priya Gill
SurveyMonkey Head of Global MarketingDecember 12
If you understand the customer problems or market gaps you’re solving for, then you should be able to hone in on your target buyer and the types of customers you want to attract. It’s a lot easier to narrow down to an ICP if your product is already established and you have a base of customers to ......Read More
1749 Views
Priya Gill
Priya Gill
SurveyMonkey Head of Global MarketingDecember 8
This pitch deck is commonly sited as one of the best: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0 And I’m not surprised to see that because it has all of the elements you’d likely see in a pitch deck: a unique market shift and the challenges it presents, how......Read More
1652 Views
Priya Gill
Priya Gill
SurveyMonkey Head of Global MarketingDecember 12
I’m assuming that when you say “existing GTM strategy is not working for the product”, you mean that the product launch failed in some way. I think it’s important to first do a retrospective to understand what really happened and rectify the problem areas. Some common areas to explore first: * ......Read More
1564 Views
Priya Gill
Priya Gill
SurveyMonkey Head of Global MarketingAugust 10
Regular engagement and alignment in key. I meet with my cross-functional leadership team bi-weekly to ensure we’re aligned on the needs of each team as they evolve and areas of focus. Key goals and deliverables: PMM with Sales: Drive sales success by developing content needed to support the p......Read More
1513 Views
Priya Gill
Priya Gill
SurveyMonkey Head of Global MarketingDecember 12
The most typical KPIs are pipeline/revenue if it’s a product that can be purchased or product adoption if it’s free. However, there are other KPIs that can be leading indicators to follow. It’ll depend on the feature/product/service you’re launching and what the goal of your launch is, so there’s......Read More
1270 Views
Priya Gill
Priya Gill
SurveyMonkey Head of Global MarketingAugust 10
There are four areas where I believe that PMMs can add the most value, and that’s where I usually start my assessment to identify the lowest hanging fruit: * Product: Do we have product-market fit with our ideal buyer? Is our messaging differentiated and compelling? Is our pricing and packag......Read More
1263 Views
Credentials & Highlights
Head of Global Marketing at SurveyMonkey
Top Product Marketing Mentor List
Lives In Palo Alto, California, United States
Knows About Product Marketing Soft and Hard Skills, Release Marketing, SMB Product Marketing, Ver......more