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Priya Gill

Vice President, Product Marketing, Momentive (SurveyMonkey)

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What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.

Priya Gill

Momentive (SurveyMonkey) Vice President, Product Marketing • June 30

Not sure I completely answer the question. Typically when I ask candidates to give a presentation, it's less about the specific products they're presenting, but rather HOW they present it. Can the candidate articulate how they effectively approached their GTM strategy, from ideation to execution ......Read More

3138 Views

How would you approach this product marketing interview assignment?

Priya Gill

Momentive (SurveyMonkey) Vice President, Product Marketing • March 9

First off, I'll say that I'm never a fan of making someone create messaging/positioning and defining a GTM plan about the interviewing company's product because you're never going to get to the level of knowledge as someone in the company...and it takes way longer to do it right. OK, rant over. :......Read More

1511 Views

How do you measure the impact of product marketing in your company?

Priya Gill

Momentive (SurveyMonkey) Vice President, Product Marketing • December 8

There are 3 that I primarily look at that PMM influences (not directly drives): * Pipeline / Bookings (Demand gen / monetization efforts) * Win rates (Sales enablement and content) * Product adoption (Growth efforts) There are metrics that we can directly tie to PMM but that I find to be les......Read More

1074 Views

What are the steps involved to create a successful go-to-market plan?

Priya Gill

Momentive (SurveyMonkey) Vice President, Product Marketing • December 12

There are 3 core areas that I ensure I have a solid understanding of before I build my GTM plan (it’s the same for when I have to build messaging & positioning): * Market trends & Competitive landscape: Understand what’s happening in the market we’re looking to play in and the customer probl......Read More

982 Views

How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?

Priya Gill

Momentive (SurveyMonkey) Vice President, Product Marketing • August 10

There are four areas where I believe that PMMs can add the most value, and that’s where I usually start my assessment to identify the lowest hanging fruit: * Product: Do we have product-market fit with our ideal buyer? Is our messaging differentiated and compelling? Is our pricing and packag......Read More

982 Views

What is your overall process when developing a messaging platform from scratch?

Priya Gill

Momentive (SurveyMonkey) Vice President, Product Marketing • December 8

There are 3 core areas that I ensure I have a solid understanding of before I create new messaging and positioning: * Target buyer(s) & their pain points: Get a clear understanding of who my target buyer is (budget, motivation to buy, purchase blockers) and what their pain points are (as ......Read More

964 Views

What is the best product pitch (deck, video, one pager, website) you've ever seen/heard and what made it stand out?

Priya Gill

Momentive (SurveyMonkey) Vice President, Product Marketing • December 8

This pitch deck is commonly sited as one of the best: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0 And I’m not surprised to see that because it has all of the elements you’d likely see in a pitch deck: a unique market shift and the challenges it presents, how......Read More

928 Views

How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product

Priya Gill

Momentive (SurveyMonkey) Vice President, Product Marketing • August 10

Regular engagement and alignment in key. I meet with my cross-functional leadership team bi-weekly to ensure we’re aligned on the needs of each team as they evolve and areas of focus. Key goals and deliverables: PMM with Sales: Drive sales success by developing content needed to support the p......Read More

928 Views

Can you share your perspective and best practices for repositioning a mature, market-leading product?

Priya Gill

Momentive (SurveyMonkey) Vice President, Product Marketing • December 8

In many cases when you’re trying to reposition a mature, market-leading product, it’s because 1) you’re either trying to change your target market’s perception of your product / product portfolio or brand relative to the competition. Interestingly enough, this is exactly what we did earlier this......Read More

880 Views

In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?

Priya Gill

Momentive (SurveyMonkey) Vice President, Product Marketing • December 12

I’m assuming that when you say “existing GTM strategy is not working for the product”, you mean that the product launch failed in some way. I think it’s important to first do a retrospective to understand what really happened and rectify the problem areas. Some common areas to explore first: * ......Read More

875 Views

Credentials & Highlights

Vice President, Product Marketing at Momentive (SurveyMonkey)