Priya Gill

Priya Gill

Vice President, Product Marketing, Web Strategy and Global Experience, SurveyMonkey

Content

Priya Gill
Priya Gill
SurveyMonkey Vice President, Product Marketing, Web Strategy and Global ExperienceJune 30
Not sure I completely answer the question. Typically when I ask candidates to give a presentation, it's less about the specific products they're presenting, but rather HOW they present it. Can the candidate articulate how they effectively approached their GTM strategy, from ideation to execution ......Read More
5835 Views
Priya Gill
Priya Gill
SurveyMonkey Vice President, Product Marketing, Web Strategy and Global ExperienceMarch 9
First off, I'll say that I'm never a fan of making someone create messaging/positioning and defining a GTM plan about the interviewing company's product because you're never going to get to the level of knowledge as someone in the company...and it takes way longer to do it right. OK, rant over. :......Read More
4100 Views
Priya Gill
Priya Gill
SurveyMonkey Vice President, Product Marketing, Web Strategy and Global ExperienceDecember 12
There are 3 core areas that I ensure I have a solid understanding of before I build my GTM plan (it’s the same for when I have to build messaging & positioning): * Market trends & Competitive landscape: Understand what’s happening in the market we’re looking to play in and the customer probl......Read More
3604 Views
Priya Gill
Priya Gill
SurveyMonkey Vice President, Product Marketing, Web Strategy and Global ExperienceDecember 8
There are 3 that I primarily look at that PMM influences (not directly drives): * Pipeline / Bookings (Demand gen / monetization efforts) * Win rates (Sales enablement and content) * Product adoption (Growth efforts) There are metrics that we can directly tie to PMM but that I find to be les......Read More
1871 Views
Priya Gill
Priya Gill
SurveyMonkey Vice President, Product Marketing, Web Strategy and Global ExperienceDecember 8
This pitch deck is commonly sited as one of the best: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0 And I’m not surprised to see that because it has all of the elements you’d likely see in a pitch deck: a unique market shift and the challenges it presents, how......Read More
1411 Views
Priya Gill
Priya Gill
SurveyMonkey Vice President, Product Marketing, Web Strategy and Global ExperienceAugust 10
Regular engagement and alignment in key. I meet with my cross-functional leadership team bi-weekly to ensure we’re aligned on the needs of each team as they evolve and areas of focus. Key goals and deliverables: PMM with Sales: Drive sales success by developing content needed to support the p......Read More
1401 Views
Priya Gill
Priya Gill
SurveyMonkey Vice President, Product Marketing, Web Strategy and Global ExperienceDecember 12
I’m assuming that when you say “existing GTM strategy is not working for the product”, you mean that the product launch failed in some way. I think it’s important to first do a retrospective to understand what really happened and rectify the problem areas. Some common areas to explore first: * ......Read More
1352 Views
Priya Gill
Priya Gill
SurveyMonkey Vice President, Product Marketing, Web Strategy and Global ExperienceDecember 12
If you understand the customer problems or market gaps you’re solving for, then you should be able to hone in on your target buyer and the types of customers you want to attract. It’s a lot easier to narrow down to an ICP if your product is already established and you have a base of customers to ......Read More
1294 Views
Priya Gill
Priya Gill
SurveyMonkey Vice President, Product Marketing, Web Strategy and Global ExperienceDecember 8
There are 3 core areas that I ensure I have a solid understanding of before I create new messaging and positioning: * Target buyer(s) & their pain points: Get a clear understanding of who my target buyer is (budget, motivation to buy, purchase blockers) and what their pain points are (as ......Read More
1234 Views
Priya Gill
Priya Gill
SurveyMonkey Vice President, Product Marketing, Web Strategy and Global ExperienceAugust 10
There are four areas where I believe that PMMs can add the most value, and that’s where I usually start my assessment to identify the lowest hanging fruit: * Product: Do we have product-market fit with our ideal buyer? Is our messaging differentiated and compelling? Is our pricing and packag......Read More
1226 Views
Credentials & Highlights
Vice President, Product Marketing, Web Strategy and Global Experience at SurveyMonkey
Top Product Marketing Mentor List
Lives In Palo Alto, California, United States
Knows About Brand Strategy, Category Creation, Product Launches, Messaging, SMB Product Marketing......more