AMA: Momentive Vice President, Product Marketing, Priya Gill on Go-to-Market Strategy

If you understand the customer problems or market gaps you’re solving for, then you should be able to hone in on your target buyer and the types of customers you want to ...

I’m assuming that when you say “existing GTM strategy is not working for the product”, you mean that the product launch failed in some way. I think it’s important to firs...

There are 3 core areas that I ensure I have a solid understanding of before I build my GTM plan (it’s the same for when I have to build messaging & positioning): Mar...

One of the most challenging product launches I’ve done was the launch of Box Drive. It was challenging for 2 reasons: 1) we were dead last to market from a product compet...

The most typical KPIs are pipeline/revenue if it’s a product that can be purchased or product adoption if it’s free. However, there are other KPIs that can be leading ind...