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Priya Gill

AMA: Momentive Vice President, Product Marketing, Priya Gill on Go-to-Market Strategy

December 13 @ 9:00AM PST
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Momentive Vice President, Product Marketing, Priya Gill on Go-to-Market Strategy
Top Questions
What are the steps involved to create a successful go-to-market plan?
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing • December 12
There are 3 core areas that I ensure I have a solid understanding of before I build my GTM plan (it’s the same for when I have to build messaging & positioning): * Market trends & Competitive landscape: Understand what’s happening in the market we’re looking to play in and the customer probl......Read More
3833 Views
5 requests
What was the hardest product launch you've done in your product marketing career and why?
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing • December 12
One of the most challenging product launches I’ve done was the launch of Box Drive. It was challenging for 2 reasons: 1) we were dead last to market from a product competitive perspective (and only able to launch as a public beta to start) and 2) we were going to be feature deficient (compared to......Read More
988 Views
1 request
What are some cornerstone KPIs that product marketers should use for every Go-To-Market strategy?
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing • December 12
The most typical KPIs are pipeline/revenue if it’s a product that can be purchased or product adoption if it’s free. However, there are other KPIs that can be leading indicators to follow. It’ll depend on the feature/product/service you’re launching and what the goal of your launch is, so there’s......Read More
1213 Views
5 requests
How do you identify ideal customer profiles and operationalize them as a part of your GTM strategy?
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing • December 12
If you understand the customer problems or market gaps you’re solving for, then you should be able to hone in on your target buyer and the types of customers you want to attract. It’s a lot easier to narrow down to an ICP if your product is already established and you have a base of customers to ......Read More
1554 Views
3 requests
In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing • December 12
I’m assuming that when you say “existing GTM strategy is not working for the product”, you mean that the product launch failed in some way. I think it’s important to first do a retrospective to understand what really happened and rectify the problem areas. Some common areas to explore first: * ......Read More
1496 Views
4 requests