AMA: Monzo Director of Product Marketing, Susan "Spark" Park on Storytelling

In order to ensure alignment (not total agreement but alignment), leading with facts to identify the differences is the most important. The facts are usually gathered vi...

Divide the facts vs. opinions of their existing value proposition, and then see where you can deliver a better product and/or story for the particular audience. If you do...

This template was passed around Meta and Reality Labs often to distill the top points to anchor positioning. To get to this simplicity for each target audience is essent...

Develop a facts-based point of view, including audience research and competitive intelligence. You're building a case for why the story is compelling to the audience, not...

Did the story change behavior? That will be the key judge on if the story was successful.How do you tell if the story changed behavior?Ensure a clear understanding and s...