AMA: Morningstar Head of Marketing, Enterprise Solutions, Kristen Kanka on Building a Product Marketing Team

Revenue - this should specificially be marketing contributed or influenced. Retention - this is typically a percentage and the target number will be dependent on the ma...

The most important thing is understanding that regions work at different paces—the rate of acceleration between role types and career progression. And it’s also important...

The biggest challenge for me is scaling my management style as the team has grown. It’s not easy! I want to be a manager who’s responsive to the needs of my direct report...

I talked above about regional nuances, and how understanding those aspects of a region are crucial, but that doesn’t mean a huge shift in strategy is needed for every reg...

Storytelling is the biggest trait is look for. I want all of my product marketers to be able to tell stories that anyone can follow that inspire action. Everyone I interv...

I love this question – and I am going to take a different approach to my answer here. One of the things I think product marketers can struggle with is responsibility vers...