Kristen Kanka

Head of Marketing, Enterprise Solutions, Morningstar

Content

What are the key traits, skills, experience you prioritize when hiring product marketers? What questions do you ask to assess it during the interview?

Kristen Kanka

Morningstar Head of Marketing, Enterprise Solutions | Formerly CaptureX, Medline Industries • 3y

Storytelling is the biggest trait is look for. I want all of my product marketers to be able to tell stories that anyone can follow that inspire action. Everyone I interv...

3266 Views

When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?

Kristen Kanka

Morningstar Head of Marketing, Enterprise Solutions | Formerly CaptureX, Medline Industries • 3y

I love this question – and I am going to take a different approach to my answer here. One of the things I think product marketers can struggle with is responsibility vers...

1511 Views

What are the three most important metrics to measure the impact of a product marketing team?

Kristen Kanka

Morningstar Head of Marketing, Enterprise Solutions | Formerly CaptureX, Medline Industries • 3y

Revenue - this should specificially be marketing contributed or influenced. Retention - this is typically a percentage and the target number will be dependent on the ma...

1339 Views

What have been your biggest learnings on scaling a business globally?

Kristen Kanka

Morningstar Head of Marketing, Enterprise Solutions | Formerly CaptureX, Medline Industries • 3y

The most important thing is understanding that regions work at different paces—the rate of acceleration between role types and career progression. And it’s also important...

874 Views

What are the biggest challenges in growing and scaling a team? What were your biggest obstacles and how did you overcome them?

Kristen Kanka

Morningstar Head of Marketing, Enterprise Solutions | Formerly CaptureX, Medline Industries • 3y

The biggest challenge for me is scaling my management style as the team has grown. It’s not easy! I want to be a manager who’s responsive to the needs of my direct report...

804 Views

I've seen more work going into smaller regions that may not yield a high ROI (more enablement material, training is required w/ the smaller regions). Any recommendations on how a team can use their resources and time wisely when covering a global market while ensuring that each of the regions feel supported.

Kristen Kanka

Morningstar Head of Marketing, Enterprise Solutions | Formerly CaptureX, Medline Industries • 3y

I talked above about regional nuances, and how understanding those aspects of a region are crucial, but that doesn’t mean a huge shift in strategy is needed for every reg...

375 Views