Profile
Kristen Kanka

Kristen Kanka

Head of Marketing, Enterprise Solutions, Morningstar
About
Hi! I’m Kristen Kanka, Head of Enterprise Software Product Marketing at Morningstar, Inc. I manage three teams of product marketers and a creative group. In my role I oversee product launches, campaigns, and lifecycles across our Enterprise Softwa......more

Content

Kristen Kanka
Kristen Kanka
Morningstar Head of Marketing, Enterprise SolutionsJanuary 27
Storytelling is the biggest trait is look for. I want all of my product marketers to be able to tell stories that anyone can follow that inspire action. Everyone I interview is asked to provide a writing sample so I can see if they’ve got “it.” The next trait is problem solving: In every intervi......Read More
767 Views
Kristen Kanka
Kristen Kanka
Morningstar Head of Marketing, Enterprise SolutionsJanuary 27
The most important thing is understanding that regions work at different paces—the rate of acceleration between role types and career progression. And it’s also important to understand the hierarchies of every region: While it might be OK in the US, for example, to get direct answers from team me......Read More
741 Views
Kristen Kanka
Kristen Kanka
Morningstar Head of Marketing, Enterprise SolutionsJanuary 27
I love this question – and I am going to take a different approach to my answer here. One of the things I think product marketers can struggle with is responsibility versus authority. To be effective in their role, product marketers must be highly collaborative, lead and influence people who don’......Read More
727 Views
Kristen Kanka
Kristen Kanka
Morningstar Head of Marketing, Enterprise SolutionsJanuary 27
1. Revenue - this should specificially be marketing contributed or influenced.  2. Retention - this is typically a percentage and the target number will be dependent on the maturity of your prodcut line. Its also possible to see this target exceed 100% if you are increasing your price o......Read More
699 Views
Kristen Kanka
Kristen Kanka
Morningstar Head of Marketing, Enterprise SolutionsJanuary 27
The biggest challenge for me is scaling my management style as the team has grown. It’s not easy! I want to be a manager who’s responsive to the needs of my direct reports, wherever they are on their career journey. More-tenured people need a sounding board, and reassurance in their plans, wherea......Read More
649 Views
Kristen Kanka
Kristen Kanka
Morningstar Head of Marketing, Enterprise SolutionsJanuary 27
I talked above about regional nuances, and how understanding those aspects of a region are crucial, but that doesn’t mean a huge shift in strategy is needed for every region. I think that if you build a strategy made from a modular set of parts, you can then deploy those parts across regions with......Read More
271 Views
Credentials & Highlights
Head of Marketing, Enterprise Solutions at Morningstar
Formerly CaptureX, Medline Industries
Product Marketing AMA Contributor
Studied at Bachelor of Science from Eastern Illinois University
Lives In Chicago, IL
Hobbies include Cooking, Baking, Squeezing Puppies, Wrapping Presents
Knows About Team building, Business Planning and Strategy, Cross team collaboration, Market Sizin......more
Speaks English