AMA: Motive Head of Industry Marketing, Sina Falaki on Product Marketing KPI’s
November 23 @ 9:00AM PT
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AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Messaging and revenue. But to be clear, here are the specifics: Drive pipeline and top-line revenue growth, inclusive of new logo and cross-sell / up-sell (land & ex...
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AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Naturally you want to look at how your content and its assets have touched the sales cycle. Typically here are a few ways I tend to look at metrics with long sales cycles...
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What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Product Marketers should always be thinking of ways to contribute directly to revenue. In my mind, if it doesn't move the needle, its not meant to be worked on. Prioritiz...
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AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
In a proper program, Industry Marketing & Campaigns have joint ownership so we both look at the same metrics in order to build pipeline and win NARR. I say this as a ...
1923 Views
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AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs: For Product Market...
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