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Sina Falaki

Sina FalakiShare

Head of Industry, Segment, and Solutions Marketing, Motive
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Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreJune 16
Product based differentiton is gone. Get rid of the problem - solution approach. Brand differentiation is now key. A company story should align to the buyer: Show the ...Read More
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Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreJune 23
First 30 days -  Meet with key staholders across the company - ensure excitement for the mission and what you're about to take on. Ask key questions about their respon...Read More
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Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreJune 23
Product Marketers should always be thinking of ways to contribute directly to revenue. In my mind, if it doesn't move the needle, its not meant to be worked on. Priori...Read More
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Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreJune 23
Establish a repository and be methodical in how you organize your work.  Its important to have a running tab of folders that document strategic initiaves in order to t...Read More
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Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreNovember 23
In a proper program, Industry Marketing & Campaigns have joint ownership so we both look at the same metrics in order to build pipeline and win NARR. I say this as a p...Read More
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Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreJune 16
In the early stages, as teams are starting to get built - trust and dividing responsibilites is the biggest factor in ensuring alignment, especially between PMM's and ...Read More
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Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreSeptember 20
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs:  For Product Ma...Read More
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Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreJune 22
Focus on exactly what you're trying to achieve on the end goal for the market research. Often times inadequate questions in the survey results into poor results. Often...Read More
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Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreNovember 23
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs: For Product Mar...Read More
Most Recent
Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreJune 30
I typically work with stakeholders in creating the messaging, thus once its done, all parties have put their own spin on the document, and there's very little room to ...Read More
Credentials & Highlights
Head of Industry, Segment, and Solutions Marketing at Motive
Formerly Procore
Top Product Marketing Mentor List
Lives In New York, New York
Knows About Product Launches, Vertical Product Marketing, Product Marketing Career Path, Building...more