Profile
Sina Falaki

Sina Falaki

Head of Global Product Marketing, Motive

Content

Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingJune 17
Product based differentiton is gone. Get rid of the problem - solution approach. Brand differentiation is now key. A company story should align to the buyer: * Show the industry trend and market shift * Talk about the threat * Story the dream The journey is constantly evolving and changing, ......Read More
1328 Views
Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingNovember 23
In a proper program, Industry Marketing & Campaigns have joint ownership so we both look at the same metrics in order to build pipeline and win NARR. I say this as a preface because Industry and Campaign leadership should work together to: * Establish business objectives * Set targets, goals, ......Read More
1047 Views
Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingNovember 23
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs: For Product Marketing: * Conversions NARR * Attachment rates - new logo and cross selling * Product ASP - the sales price, keep a close eye ......Read More
969 Views
Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingJune 23
Product Marketers should always be thinking of ways to contribute directly to revenue. In my mind, if it doesn't move the needle, its not meant to be worked on. Prioritization needs to be ruthlessly put into check.  Product Marketers should always key in on:  * Driving pipeline and top-line ......Read More
959 Views
Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingJune 23
First 30 days -  Meet with key staholders across the company - ensure excitement for the mission and what you're about to take on. Ask key questions about their responsibilities, what they are working on, and describe a bit on how you plan on working together with them. Product marketing is al......Read More
957 Views
Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingJune 23
Establish a repository and be methodical in how you organize your work.  Its important to have a running tab of folders that document strategic initiaves in order to then easily onboard teams and stakeholders across the business. I often times have recording, decks, sales materials, and everyt......Read More
906 Views
Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingJune 30
I typically work with stakeholders in creating the messaging, thus once its done, all parties have put their own spin on the document, and there's very little room to change it.  What this means is that I will create a baseline of a messaging based on customer feedback, and once that is done, ......Read More
839 Views
Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingSeptember 20
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs:  For Product Marketing:  * Conversions NARR  * Attachment rates - new logo and cross selling * Product ASP - the sales price, keep a close......Read More
813 Views
Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingJune 17
In the early stages, as teams are starting to get built - trust and dividing responsibilites is the biggest factor in ensuring alignment, especially between PMM's and PM's.  How do you build trust and clearly divide responsibilities? Communicate and clarify your end goals.  Align on goals -......Read More
791 Views
Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingNovember 23
Product Marketers should always be thinking of ways to contribute directly to revenue. In my mind, if it doesn't move the needle, its not meant to be worked on. Prioritization needs to be ruthlessly put into check. Product Marketers should always key in on: * Driving pipeline and top-line reve......Read More
733 Views
Credentials & Highlights
Head of Global Product Marketing at Motive
Formerly Procore
Top Product Marketing Mentor List
Lives In New York, New York
Knows About Growth Product Marketing, Vertical Product Marketing, Establishing Product Marketing,......more