Content
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Product based differentiton is gone. Get rid of the problem - solution approach. Brand differentiation is now key. A company story should align to the buyer: Show the in...
2115 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
In a proper program, Industry Marketing & Campaigns have joint ownership so we both look at the same metrics in order to build pipeline and win NARR. I say this as a ...
1920 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs: For Product Market...
1838 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Product Marketers should always be thinking of ways to contribute directly to revenue. In my mind, if it doesn't move the needle, its not meant to be worked on. Prioritiz...
1600 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs: For Product Mark...
1428 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Product Marketers should always be thinking of ways to contribute directly to revenue. In my mind, if it doesn't move the needle, its not meant to be worked on. Prioriti...
1423 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Establish a repository and be methodical in how you organize your work. Its important to have a running tab of folders that document strategic initiaves in order to the...
1364 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
In the early stages, as teams are starting to get built - trust and dividing responsibilites is the biggest factor in ensuring alignment, especially between PMM's and PM'...
1309 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
I typically work with stakeholders in creating the messaging, thus once its done, all parties have put their own spin on the document, and there's very little room to cha...
1303 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
As an industry marketer I am mostly concerned around the sales cycle, ASP, win rate, content performance, and rep productivity. Good enablement, marketing, and content, s...
1234 Views
Credentials & Highlights
Senior Director, Solution Marketing at AlphaSense
Formerly Procore, Motive
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Carlsbad, California
Knows About Multi-Year Product Launches, Product Launches, Stakeholder Management, Industry Produ...more