Product based differentiton is gone. Get rid of the problem - solution approach.
Brand differentiation is now key. A company story should align to the buyer:
Show the ...Read More
Content
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Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • June 16
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Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • June 23
First 30 days - Meet with key staholders across the company - ensure excitement
for the mission and what you're about to take on. Ask key questions about their
respon...Read More
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Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • June 23
Product Marketers should always be thinking of ways to contribute directly to
revenue. In my mind, if it doesn't move the needle, its not meant to be worked
on. Priori...Read More
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Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • June 23
Establish a repository and be methodical in how you organize your work. Its
important to have a running tab of folders that document strategic initiaves in
order to t...Read More
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Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • November 23
In a proper program, Industry Marketing & Campaigns have joint ownership so we
both look at the same metrics in order to build pipeline and win NARR. I say
this as a p...Read More
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Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • June 16
In the early stages, as teams are starting to get built - trust and dividing
responsibilites is the biggest factor in ensuring alignment, especially between
PMM's and ...Read More
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Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • September 20
Great question - Because I am so focused on Industry Marketing right now, I have
it divided between Product Marketing KPIs and Industry Marketing KPIs: For
Product Ma...Read More
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Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • June 22
Focus on exactly what you're trying to achieve on the end goal for the market
research. Often times inadequate questions in the survey results into poor
results. Often...Read More
Most Relevant
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • November 23
Great question - Because I am so focused on Industry Marketing right now, I have
it divided between Product Marketing KPIs and Industry Marketing KPIs: For
Product Mar...Read More
Most Recent
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • June 30
I typically work with stakeholders in creating the messaging, thus once its
done, all parties have put their own spin on the document, and there's very
little room to ...Read More
Credentials & Highlights
Head of Industry, Segment, and Solutions Marketing at Motive
Formerly Procore
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In New York, New York
Knows About Product Launches, Vertical Product Marketing, Product Marketing
Career Path, Building...more