AMA: Mutiny Head of Product Marketing, Andy Schumeister on Messaging

Every PMM I’ve ever talked to has experienced this: you spend a ton of time researching and crafting the perfect messaging framework only for other teams to forget it exi...

At the end of the day, you’re marketing to and selling to people, not personas. People have emotions. People don’t want to be more productive for the sake of being more p...

I don’t think of this as an either-or situation. Instead, I’d think about the hierarchy of your message where both use case messaging and persona-based messaging are impo...

Ideally, you’re developing messaging based on customer and market research. This allows you to test and refine along the way instead of going heads down and creating mess...

Product marketing can function and have discrete successes without a clear “core” business narrative. However, for product marketing to be successful long term, I think y...