Andy Schumeister

30 days: Prioritize understanding your customers, your product, and your company: Shadow customer calls (or listen to recordings if they exist). Get to know your cross-...

Every PMM I’ve ever talked to has experienced this: you spend a ton of time researching and crafting the perfect messaging framework only for other teams to forget it exi...

Try to align your portfolio with the job description: If the job description focuses on messaging and positioning, share an example of a messaging framework or landing p...

I don’t think of this as an either-or situation. Instead, I’d think about the hierarchy of your message where both use case messaging and persona-based messaging are impo...

I generally use a modified version of the Eisenhower Matrix (I just learned the name). On the spectrum of "not urgent to urgent" and "not important to important," you sho...

Ideally, you’re developing messaging based on customer and market research. This allows you to test and refine along the way instead of going heads down and creating mess...

30 days: Prioritize understanding your customers, your product, and your company: Shadow customer calls (or listen to recordings if they exist). Get to know your cross-f...

At the end of the day, you’re marketing to and selling to people, not personas. People have emotions. People don’t want to be more productive for the sake of being more p...

Product marketing can function and have discrete successes without a clear “core” business narrative. However, for product marketing to be successful long term, I think y...

While there is no "one size fits all" metric that works for product marketing, my recommendation is to try to align your goals with either sales, demand gen, or product d...