AMA: Mux VP of Marketing, Amit Bhojraj on Storytelling

Here are the steps that I would follow: Step 1: Do your research first and build a point of view. Step 2: Align with internal SMEs (engineers, SEs, architects) to valid...

Your solution can be extremely technical, but in the end, messaging is already grounded in the end value that your platform delivers to your end customers. It is also gro...

Test the story with your customers during case study conversations. The tone is informal during a case study interview, and you are already in a good place to ask for fee...

I have used April Dunford's Obviously Awesome framework to develop messaging and create a product narrative. It is simple and can be applied to any setting. I have not ye...

This is a great question and, honestly, a great exercise for the entire PMM team. Once you have the narrative ironed out, you should think about the customer journey as t...