Amit Bhojraj

Sales ops cannot be responsible for launching new products or features. Any topic directly related to the product or the GTM motion should fall under the purview of PMM (...

This is a great question and, honestly, a great exercise for the entire PMM team. Once you have the narrative ironed out, you should think about the customer journey as t...

One of the KPIs for the PMM team should be around sales enablement. I have seen this KPI measured when a PMM delivers sales training. After every live session, we would d...

Developer product marketing does not change once you start targeting enterprise buyers. In my view, you "bolt -on" the enterprise motion on top of your DevRel motions. Pr...

You don't market to them as buyers—it is as simple as that. Instead, focus on content Developers care about, primarily middle-of-funnel blogs and documents. For your buye...

Email is the best option. If you have a developer community on Slack, messaging directly in the community could also work. We limit our emails to one monthly message focu...

I would tailor the cadence and materials to your audience. You need a general track for all sales reps to highlight the 90-day roadmap updates, highlight key launches and...

Here are the steps that I would follow: Step 1: Do your research first and build a point of view. Step 2: Align with internal SMEs (engineers, SEs, architects) to valid...

Let's start with the difference between a platform and a product: Almost every SaaS product has APIs that let it integrate with other applications. A platform, however,...

Considering your limited bandwidth, it is challenging to go broad. So, the answer, in my humble view, lies in "focus". When I think about competitive analysis, I usually ...