AMA: MyFitnessPal VP Product Marketing, Katie Levinson on Product Marketing Skills

July 22 @ 10:00AM PT

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How can a senior PMM join an existing team of PMMs and elevate his/her work and contributions to a higher level?

Katie Levinson•

MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 9mo

First off, resist the urge to immediately suggest changes. Spend your first 30-60 days understanding the current processes, team dynamics, what's working well, and where ...

670 Views

1 request

What skills are the most important to develop when going from Sr. PMM to Director of Product Marketing?

I will work to see how I can accomplish this at my current company, but there are limited slots and I may need to go elsewhere. I know PMM is different at different companies, but it's helpful to hear what you look for

Katie Levinson•

MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 9mo

The shift from individual contributor to director is less about product marketing skills and more about leadership, strategy and influence. In my opinion, the most import...

1123 Views

2 requests

In the age of AI what activities will get automated and skills should we focus on??

Katie Levinson•

MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 9mo

I decided to ask Claude this one :) Here's the response!Getting automated - Content creation at scale, basic competitive research, lead scoring and segmentation, A/B test...

606 Views

1 request

What are the essential components that should be included in every product marketing template?

Katie Levinson•

MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 9mo

If by product marketing template you mean a go-to-market brief, here are the key components (copied from another AMA I've done!): Feature description: A clear and concise...

759 Views

1 request

I'm on a new team and the only product marketing manager. How do you position your product marketing expertise as many colleagues do not know the different between marketing and product marketing?

Katie Levinson•

MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 9mo

I've been in this exact situation in my career three times now, and it's actually a great opportunity because you get to define the function and really advocate for produ...

495 Views

1 request

As a PMM you are supporting many different departments, how do you ensure your contribution is recognized and seen by leadership?

Katie Levinson•

MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 9mo

Document everything: Keep a running list of wins, metrics, and impact. Not just for your own tracking, but to share in regular updates to your manager, who should also be...

447 Views

1 request

With the AI frenzy we're in right now, are there certain skills PMMs should really focus on more to stay competitive?

Katie Levinson•

MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 9mo

Asked Claude again, because why not!Become an AI power user immediately - Master the current tools and stay current with new ones. The PMMs who embrace AI as a productivi...

587 Views

1 request