AMA: Nasuni VP of Product Marketing, Justin Fink on Go-To-Market Strategy
April 1 @ 9:00AM PT
Register for AMA
We will email you Justin's answers
to these questions after the event in case you can't make it.
As a product marketer, how have you been able to advocate for a product feature related to your GTM strategy?
What would you say are the core elements of a strong, repeatable GTM framework?
How does partner GTM vary when targeting enterprise vs small biz customers?
In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?
What are the core documents you create for every GTM?
What do GTM strategies look like when you work on a whole category creation?
How does your GTM strategy for a new feature/upgrade differ from a product-level GTM strategy?
Do you create a risk and mitigation plan for the gtm strategy right out of the gate? If not, how do you predict and reduce foreseen risk?
How do you identify KPIs to measure the success of your GTM strategy?
What are the top three to five common risks do you list to your GTM strategy and how do articulate mitigation plans to address those risks?
How do you operationalize messaging so it works for all go-to-market teams?
How do you balance the need for immediate feedback through leading indicators with the longer-term tracking of lagging indicators to measure the success of a GTM strategy, and how do you ensure that attribution across cross-functional teams remains clear and actionable?
who are the key stakeholders when aligning a GTM Strategy
