Profile
Justin Fink

Justin Fink

Sr. Director of Enterprise Marketing, Freshworks
👋 Justin Fink
Justin is a proven GTM leader at Series A -> public companies.

Currently, Justin is the Head of Enterprise Marketing at Freshworks managing a 30+ person team across ABM, field marketing, and partner marketing.

Prior to this, he ran marketing at You.com, an AI Search Infrastructure company — the intellectual backbone that enables organizations to reason like experts, decide with confidence, and act at scale through intelligent agents and workflows. Recently raising a Series C round of $100M at a valuation of $1.5B, You.com has been experiencing hockey-stick growth!

Before You.com, Justin led Marketing and GTM operations at Machinify, a leading AI software and services company transforming healthcare administration. He started and grew the marketing function helping expand the company to the point of acquisition by New Mountain Capital in early 2025.

Prior to Machinify, Justin was the Dir of Product Marketing at Klaviyo (NYSE: KVYO), a leading marketing automation company, where he built the company's strategy and GTM capabilities to expand as a leading data platform (Developer Platform & Customer Data Platform).

Before Klaviyo, Justin was the Sr. Director of Platform at Teamworks, a sports technology company focusing on team operations. In this role, he brought a platform-strategy to all aspects of Teamworks by opening up the company's systems to integrate 3P-technologies for sports organizations around the globe. Additionally, Justin led their first M&A activity helping acquire Notemeal.

Justin also was a Product Marketing Manager at Facebook and Facebook Reality Labs as well as started his career as a Strategy & Operations Consultant at Deloitte.

Justin has a BS in Chemistry from The George Washington University and an MBA from Duke University's Fuqua School of Business.

Content

Justin Fink
Freshworks Sr. Director of Enterprise Marketing1y
In terms of relating GTM work and associated with products or services, you should have a clear alignment of the level of impact that a product will have in market (estim...
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10364 Views
Justin Fink
Freshworks Sr. Director of Enterprise Marketing1y
The varying degrees when thinking through partner-specific tactics are dramatic, but I break it down into a few buckets: Who is in your current portfolio of partners an...
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7545 Views
Justin Fink
Freshworks Sr. Director of Enterprise Marketing1y
I have clear definitions for a product, feature, or solution:Product: Standalone good or service that provides value to customers; something we develop, market, and sell ...
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5348 Views
Justin Fink
Freshworks Sr. Director of Enterprise Marketing1y
I create 2 documents for every launch:GTM Plan - Brief: This includes belowRoles & Responsibilities: Detail the product marketing owner, product management counterpar...
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5086 Views
Justin Fink
Freshworks Sr. Director of Enterprise Marketing1y
I break this down into a few buckets:Roles & Responsibilities: Detail the product marketing owner, product management counterpart, and important stakeholders.Key Date...
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4921 Views
Justin Fink
Freshworks Sr. Director of Enterprise Marketing1y
I typically look to assess the impact of a product and whether it will have a stronger impact or if a revenue model is built around it. I typically try to get as close to...
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2441 Views
Justin Fink
Freshworks Sr. Director of Enterprise Marketing1y
Goals / Metrics Alignment: Typically GTM launches for product marketing have loose goals associated with them. You need to strive to put a # (revenue, product engagement,...
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2097 Views
Justin Fink
Freshworks Sr. Director of Enterprise Marketing1y
The key here is building out a 'messaging source of truth' that can serve as a living-breathing document various GTM teams can go to when revamping materials. This docume...
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2037 Views
Justin Fink
Freshworks Sr. Director of Enterprise Marketing1y
If it is not working, you should first assess two areas:Is it the first launch of its kind at the company (product tier, product category)?What is the metrics baseline fo...
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1822 Views
Justin Fink
Freshworks Sr. Director of Enterprise MarketingApr 16
As I am new in seat, I spend the most time with our ABM team to think about how to effectively orchestrate campaigns across a diverse array of campaigns.The field and pai...
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878 Views
Credentials & Highlights
Sr. Director of Enterprise Marketing at Freshworks
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Analyst Relationships, Market Research, Competitive Positioning, Personas, Segmentati...more