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Kristen Brophy

AMA: National Basketball Association Senior Director, Marketing, Kristen Brophy on Building Product Marketing Team

March 24 @ 9:00AM PST
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National Basketball Association Senior Director, Marketing, Kristen Brophy on Building Product Marketing Team
Top Questions
What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?
Kristen Brophy
Kristen Brophy
ThredUP SVP, Marketing • March 24
One effective way to scale a PMM team is to understand what the business needs and align PMMs to support those needs or goals. But, what a business needs can range from gaps in employee skill sets to stalling revenue growth.  For example, * Is your business investing in entering a new vertic......Read More
643 Views
2 requests
What is your favorite product marketing interview question and the best answer you've heard?
Kristen Brophy
Kristen Brophy
ThredUP SVP, Marketing • March 24
It's hard to pick a favorite because most of my interviews look different from candidate to candidate. Often, my questions are focused on deeply understanding their past experience and asking for relevant examples that demonstrate the skills and compentencies that will be unqiue to the role and b......Read More
5508 Views
2 requests
We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.
i want to know who i need to hire to start my product marketing team. We are starting with product insights, product launches and sales enablement
Kristen Brophy
Kristen Brophy
ThredUP SVP, Marketing • March 24
Structuring a product marketing team is unique to every business. You could start by asking questions like:  1. What are the business metrics that the organization needs to drive and how can your product marketing team contribute to those top line goals? I like tying product marketing t......Read More
542 Views
1 request
As a product marketer, how do you build informal relationships with your product managers to stay up to date on things in a remote company?
Kristen Brophy
Kristen Brophy
ThredUP SVP, Marketing • March 24
This is a great question! Developing and building relationships with your colleagues is so important, espeically in a remote world. Here are a few ways that I've seen success in building relationships with product managers:  * Shared goals. Align on what's most important to the business (e.g. r......Read More
437 Views
1 request
How do you build product marketing for a company that doesn’t understand the function?
Kristen Brophy
Kristen Brophy
ThredUP SVP, Marketing • March 24
Product marketing is a relatively new function so this is a question I get a lot.  A great way to help companies undestand the PMM function is by helping them understand the value of product marketing. There are all sorts of way to establish value. One place to start is by clearly defining wha......Read More
1060 Views
1 request