Kristen Brophy

VP, Direct to Consumer Marketing, National Basketball Association

Subscribers

Content

What is your favorite product marketing interview question and the best answer you've heard?

Kristen Brophy

National Basketball Association VP, Direct to Consumer Marketing • March 25

It's hard to pick a favorite because most of my interviews look different from candidate to candidate. Often, my questions are focused on deeply understanding their past experience and asking for relevant examples that demonstrate the skills and compentencies that will be unqiue to the role and b......Read More

1209 Views

How do you build product marketing for a company that doesn’t understand the function?

Kristen Brophy

National Basketball Association VP, Direct to Consumer Marketing • March 25

Product marketing is a relatively new function so this is a question I get a lot. A great way to help companies undestand the PMM function is by helping them understand the value of product marketing. There are all sorts of way to establish value. One place to start is by clearly defining wha......Read More

637 Views

What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?

Kristen Brophy

National Basketball Association VP, Direct to Consumer Marketing • March 25

One effective way to scale a PMM team is to understand what the business needs and align PMMs to support those needs or goals. But, what a business needs can range from gaps in employee skill sets to stalling revenue growth. For example, * Is your business investing in entering a new vertic......Read More

428 Views

We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.

Kristen Brophy

National Basketball Association VP, Direct to Consumer Marketing • March 25

Structuring a product marketing team is unique to every business. You could start by asking questions like: 1. What are the business metrics that the organization needs to drive and how can your product marketing team contribute to those top line goals? I like tying product marketing t......Read More

415 Views

As a product marketer, how do you build informal relationships with your product managers to stay up to date on things in a remote company?

Kristen Brophy

National Basketball Association VP, Direct to Consumer Marketing • March 25

This is a great question! Developing and building relationships with your colleagues is so important, espeically in a remote world. Here are a few ways that I've seen success in building relationships with product managers: * Shared goals. Align on what's most important to the business (e.g. r......Read More

354 Views

Kristen Brophy

National Basketball Association VP, Direct to Consumer Marketing

Kristen Brophy, Senior Director of Marketing at the NBA on Structuring and Organization

--:--

“You should be listening to your customers every day – it should be a fundamental part of what you do because you represent that customer, and you are their mouthpiece.” – Kristen Brophy Kristen Brophy is a Senior Director of Marketing at the NBA, leading product marketing efforts on NBA’s di......more

Credentials & Highlights

VP, Direct to Consumer Marketing at National Basketball Association

Formerly Uber, Square, 1stdibs