Kristen Brophy

Kristen Brophy

VP, Direct to Consumer Marketing, National Basketball Association

Content

Kristen Brophy
Kristen Brophy
National Basketball Association VP, Direct to Consumer MarketingMarch 24
It's hard to pick a favorite because most of my interviews look different from candidate to candidate. Often, my questions are focused on deeply understanding their past experience and asking for relevant examples that demonstrate the skills and compentencies that will be unqiue to the role and b......Read More
4707 Views
Kristen Brophy
Kristen Brophy
National Basketball Association VP, Direct to Consumer MarketingMarch 24
Product marketing is a relatively new function so this is a question I get a lot.  A great way to help companies undestand the PMM function is by helping them understand the value of product marketing. There are all sorts of way to establish value. One place to start is by clearly defining wha......Read More
908 Views
Kristen Brophy
Kristen Brophy
National Basketball Association VP, Direct to Consumer MarketingMarch 24
One effective way to scale a PMM team is to understand what the business needs and align PMMs to support those needs or goals. But, what a business needs can range from gaps in employee skill sets to stalling revenue growth.  For example, * Is your business investing in entering a new vertic......Read More
586 Views
Kristen Brophy
Kristen Brophy
National Basketball Association VP, Direct to Consumer MarketingMarch 24
Structuring a product marketing team is unique to every business. You could start by asking questions like:  1. What are the business metrics that the organization needs to drive and how can your product marketing team contribute to those top line goals? I like tying product marketing t......Read More
504 Views
Kristen Brophy
Kristen Brophy
National Basketball Association VP, Direct to Consumer MarketingMarch 24
This is a great question! Developing and building relationships with your colleagues is so important, espeically in a remote world. Here are a few ways that I've seen success in building relationships with product managers:  * Shared goals. Align on what's most important to the business (e.g. r......Read More
422 Views
Kristen Brophy
Kristen Brophy
National Basketball Association VP, Direct to Consumer Marketing
Kristen Brophy, Senior Director of Marketing at the NBA on Structuring and Organization
Kristen Brophy, Senior Director of Marketing at the NBA on Structuring and Organization
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“You should be listening to your customers every day – it should be a fundamental part of what you do because you represent that customer, and you are their mouthpiece.” – Kristen Brophy Kristen Brophy is a Senior Director of Marketing at the NBA, leading product marketing efforts on NBA’s di......more
Credentials & Highlights
VP, Direct to Consumer Marketing at National Basketball Association
Formerly Uber, Square, 1stdibs
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Product Marketing Career Path, Product Marketing 30/60/90 Day Plan, Influencing the P......more