AMA: New Relic Director, Product Marketing, John Withers on Market Research
September 19 @ 9:00AM PT
View AMA Answers
How important is market research in a product launch, and what methods do you find most effective?
Can you share an example where market research significantly influenced your launch strategy?
Atlassian Head of Product Marketing, Bitbucket • 1y
Market research is a must-have for a product launch. As Marketers, one of the requirements for doing our job (well) is to have a thorough understanding of the market. Tha...
3328 Views
1 request
Atlassian Head of Product Marketing, Bitbucket • 1y
One of the fundamental skills a Product Marketer must develop is the ability to influence others across the organization. This includes their manager, other Marketing lea...
1631 Views
1 request
Atlassian Head of Product Marketing, Bitbucket • 1y
Create a template with a number of questions that are well thought out, in advance. The questions serve two purposes: To guide the conversation in a deliberate way (one t...
907 Views
2 requests
Atlassian Head of Product Marketing, Bitbucket • 1y
Understanding personas and ideal customer profiles is, in many ways, the foundation for all that we do. If we don’t understand our users’ and customers’ pain points, then...
1076 Views
1 request
Atlassian Head of Product Marketing, Bitbucket • 1y
Start by building relationships with the field (and if you need help doing that, ask your manager). In a healthy organization, where Sales and Product Marketing work well...
873 Views
1 request
Atlassian Head of Product Marketing, Bitbucket • 1y
I laid out in another answer that Product Marketers should be reading competitors’ press releases, blogs, product pages, 10Ks, and any other collateral you can get your h...
551 Views
1 request