![John Withers](https://sharebird.com/cdn-cgi/image/width=256,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/019/678/thumb/avatar.jpeg?1686857118)
AMA: New Relic Director, Product Marketing, John Withers on Market Research
September 19 @ 9:00AM PST
Register for AMA
We will email you John's answers
to these questions after the event in case you can't make it.
How important is market research in a product launch, and what methods do you find most effective?
Can you share an example where market research significantly influenced your launch strategy?
What's the most effective way to use a behavioral segmentation (based on user product engagement) with a more psychographic segmentation (that looks at user needs, attitudes) and a more demographic segmentation to drive product growth and user engagement?
Also can you share examples?