AMA: Nextdoor Head of Consumer Product Marketing, Rayleen Hsu on Consumer Product Marketing

Moving up the ladder from an IC or manager role into a director role is typically dependent on a few factors, some of which individual PMMs are very much in control of, s...

Whether you are an experienced or aspiring product marketer, these are the qualities I look for in product marketing hires: Customer obsessed. Product marketing is the ...

I think the same best practices hold true no matter what kind of proposal you're putting out there that you need to secure buy-in for - come to the table with a clear, st...

From my experience, it's less about product marketing's placement in the org chart and more about product marketing's relationship with product and cross functional teams...

I love that product marketing sits at the intersection of Product and Marketing and that we're able to help inform the product roadmap in a meaningful way by bringing con...

I've been in PMM roles at mostly large companies and PMM has typically focused on either the consumer or the business side of things. However, for smaller companies with ...

To embed PMM into product teams, PMM should strive to do the following: Build strong relationships with product partners by ensuring they know your objectives are aligne...