Rayleen Hsu

In my opinion, competitive intelligence is one of the most impactful ways product marketing can help inform product roadmaps and ensure your company has a differentiated ...

I love that product marketing sits at the intersection of Product and Marketing and that we're able to help inform the product roadmap in a meaningful way by bringing con...

Regular check-ins with your product partners is a critical part of being an effective product marketer. If you don't know what big new initiatives are top of mind, when n...

To embed PMM into product teams, PMM should strive to do the following: Build strong relationships with product partners by ensuring they know your objectives are aligne...

There is a tremendous amount of research that you can get done with limited budget, it just requires taking initiative, being scrappy and prioritizing what research is go...

I like to think about a dedicated customer research team or a hired 3rd party researcher as a huge boost to your research superpowers! In my experience, even when working...

Product Marketing sits at the intersection of many cross-functional teams, especially when it comes to go-to-market and marketing campaign planning. This means that PMM h...

This is definitely a tough one. It can definitely be hard to break through to a product team who is either unaccustomed to the PMM role or who is just not interested in P...

Moving up the ladder from an IC or manager role into a director role is typically dependent on a few factors, some of which individual PMMs are very much in control of, s...

Whether you are an experienced or aspiring product marketer, these are the qualities I look for in product marketing hires: Customer obsessed. Product marketing is the ...