AMA: Nextdoor Head of Product Marketing, Brianne Shally on Consumer Product Marketing

January 13 @ 10:00AM PT

View AMA Answers

What are some skills a Consumer PMM needs to move up the ladder to a Director level role? What are the criteria of evaluation?

Brianne Shally•

Nextdoor Ex-Head of Product Marketing • 5y

It’s difficult to define growth by titles since titles vary greatly by company and company maturity. Also, more and more companies are shying away from title heavy cultur...

2431 Views

2 requests

What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?

Brianne Shally•

Nextdoor Ex-Head of Product Marketing • 5y

Top 3 Soft skills Be collaborative: Be open to new ideas, raise your hand to help, lean in to new areas, and have fun while doing it. Build strong relationships: Inve...

1992 Views

3 requests

How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?

Brianne Shally•

Nextdoor Ex-Head of Product Marketing • 5y

It’s most valuable to align the PMM team to the Product team structure to drive stronger alignment and integration. Back in the day, when we worked in person, we strived...

1552 Views

3 requests

What are the key differences between b2b and b2c product marketing?

Brianne Shally•

Nextdoor Ex-Head of Product Marketing • 5y

B2B and B2C are both H2H (human to human) marketing at the end of the day. I’ve seen folks try to say there's a strong distinction and to ‘pick a lane’. I’m of the minds...

2880 Views

3 requests

What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role.

Brianne Shally•

Nextdoor Ex-Head of Product Marketing • 5y

Be a Product Marketer: Understand the marketplace, trends, and competitors. Use the product: Use the product, sign up for emails, check out their SEO and social presence...

2417 Views

4 requests