Brianne Shally

Brianne Shally

Marketing Consultant

Content

Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 13
Since PMM is the voice of the customer, it is vital to always be talking to customers. Here's a couple of approaches:  - Schedule "Voice of Customer Day": Have day full of customer calls with a specific theme. Bring in cross funcational stakeholders (e.g. Product, Eng, Design, Product Ops, Brand......Read More
2151 Views
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 14
* B2B and B2C are both H2H (human to human) marketing at the end of the day. I’ve seen folks try to say there's a strong distinction and to ‘pick a lane’. I’m of the mindset that B2B and B2C are more similar than different. I’ve found my experience in B2B especially, in demand gen, has ......Read More
1986 Views
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 14
It’s difficult to define growth by titles since titles vary greatly by company and company maturity. Also, more and more companies are shying away from title heavy culture. When you consider growth and trajectory, I encourage you to evaluate it based on your goals, what you want to learn, and wha......Read More
1736 Views
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 14
Top 3 Soft skills * Be collaborative: Be open to new ideas, raise your hand to help, lean in to new areas, and have fun while doing it.   * Build strong relationships: Invest in your cross functional partners, get to know them personally and professionally, know what is most important to......Read More
1633 Views
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 14
* Be a Product Marketer: Understand the marketplace, trends, and competitors. * Use the product: Use the product, sign up for emails, check out their SEO and social presence, and interview current users to form a point of view on the product and opportunities (e.g. opportunities in the on......Read More
1552 Views
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 13
Sharing the product roadmap externally is a great way to share the company's vision, investment in innovation, and upcoming features to get prospects and customers excited about the potential. It can be a strong selling tool to get prospects on board and a resource to get current customers to inv......Read More
1356 Views
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 14
* It’s most valuable to align the PMM team to the Product team structure to drive stronger alignment and integration. Back in the day, when we worked in person, we strived to have Product Marketers sit directly with their product teams. In some cases, this has meant that I’m in a differ......Read More
1299 Views
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 13
Here are a few of my approaches to influence product leadership on the product priorities: * Work cross-functionally across UX, research, Data Science, Product Operations, Sales, etc. to incorporate everyone's input so Product Marketing's list represents all input and is the source of tru......Read More
1000 Views
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 12
Product Marketing should closely partner with product and other cross functional teams (Eng, Finance, etc.) to inform and develop the product roadmap, including:  * Insights: Provide key insights and synthesis from competitive intelligence, market trends, analyst insights, customer and Sales......Read More
807 Views
Brianne Shally
Brianne Shally
Marketing ConsultantJanuary 12
There are various inputs into the product roadmap that Product Marketing can provide, beyond data and customer anecdotes. Where Product Marketing can be most valuable is in connecting the dots across the various insights to share a point of view and answer the question 'why this matters'. For ins......Read More
760 Views
Credentials & Highlights
Marketing Consultant
Top Product Marketing Mentor List
Lives In San Francisco, California
Knows About Platform and Solutions Product Marketing, Product Marketing Career Path, Product Mark......more