Brianne Shally

Brianne Shally

Head of Product Marketing, Nextdoor

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Brianne Shally
Brianne Shally
Head of Product Marketing
Product Marketing should closely partner with product and other cross functional teams (Eng, Finance, etc.) to inform and develop the product roadmap, including:  * Insights: Provide key insights and synthesis from competitive intelligence, market trends, analyst insights, customer and Sales...more
Brianne Shally
Brianne Shally
Head of Product Marketing
There are various inputs into the product roadmap that Product Marketing can provide, beyond data and customer anecdotes. Where Product Marketing can be most valuable is in connecting the dots across the various insights to share a point of view and answer the question 'why this matters'. For ins...more
Brianne Shally
Brianne Shally
Head of Product Marketing
Here are a few of my approaches to influence product leadership on the product priorities: * Work cross-functionally across UX, research, Data Science, Product Operations, Sales, etc. to incorporate everyone's input so Product Marketing's list represents all input and is the source of tru...more
Brianne Shally
Brianne Shally
Head of Product Marketing
Since PMM is the voice of the customer, it is vital to always be talking to customers. Here's a couple of approaches:  - Schedule "Voice of Customer Day": Have day full of customer calls with a specific theme. Bring in cross funcational stakeholders (e.g. Product, Eng, Design, Product Ops, Brand...more
Brianne Shally
Brianne Shally
Head of Product Marketing
Sharing the product roadmap externally is a great way to share the company's vision, investment in innovation, and upcoming features to get prospects and customers excited about the potential. It can be a strong selling tool to get prospects on board and a resource to get current customers to inv...more
sharebird
Brianne Shally
Head of Product Marketing
sharebird
Brianne Shally
Head of Product Marketing
Brianne Shally
Brianne Shally
Head of Product Marketing
* Be a Product Marketer: Understand the marketplace, trends, and competitors. * Use the product: Use the product, sign up for emails, check out their SEO and social presence, and interview current users to form a point of view on the product and opportunities (e.g. opportunities in the on...more
Brianne Shally
Brianne Shally
Head of Product Marketing
Top 3 Soft skills * Be collaborative: Be open to new ideas, raise your hand to help, lean in to new areas, and have fun while doing it.   * Build strong relationships: Invest in your cross functional partners, get to know them personally and professionally, know what is most important to...more
Brianne Shally
Brianne Shally
Head of Product Marketing
It’s difficult to define growth by titles since titles vary greatly by company and company maturity. Also, more and more companies are shying away from title heavy culture. When you consider growth and trajectory, I encourage you to evaluate it based on your goals, what you want to learn, and wha...more
Credentials & Highlights
Head of Product Marketing at Nextdoor
Top Product Marketing Mentor List
Lives In San Francisco, California