Brianne Shally

Since PMM is the voice of the customer, it is vital to always be talking to customers. Here's a couple of approaches: - Schedule "Voice of Customer Day": Have day full o...

B2B and B2C are both H2H (human to human) marketing at the end of the day. I’ve seen folks try to say there's a strong distinction and to ‘pick a lane’. I’m of the minds...

It’s difficult to define growth by titles since titles vary greatly by company and company maturity. Also, more and more companies are shying away from title heavy cultur...

Be a Product Marketer: Understand the marketplace, trends, and competitors. Use the product: Use the product, sign up for emails, check out their SEO and social presence...

Sharing the product roadmap externally is a great way to share the company's vision, investment in innovation, and upcoming features to get prospects and customers excite...

Top 3 Soft skills Be collaborative: Be open to new ideas, raise your hand to help, lean in to new areas, and have fun while doing it. Build strong relationships: Inve...

Understand the strengths of each org and what skills and resources they uniquely bring to the table and understand where the skills and resources overlap. Have a healthy ...

It’s most valuable to align the PMM team to the Product team structure to drive stronger alignment and integration. Back in the day, when we worked in person, we strived...

Get creative! Need insights quickly to inform product development, build a survey and put some dollars behind it on Facebook, or have the company share with friends and f...

Here are a few of my approaches to influence product leadership on the product priorities: Work cross-functionally across UX, research, Data Science, Product Operations,...