B2B and B2C are both H2H (human to human) marketing at the end of the day. I’ve
seen folks try to say there's a strong distinction and to ‘pick a lane’. I’m of
the min...Read More
Content
Most Relevant
Head of Product Marketing at Nextdoor • January 13
Most Relevant
Head of Product Marketing at Nextdoor • January 13
It’s difficult to define growth by titles since titles vary greatly by company
and company maturity. Also, more and more companies are shying away from title
heavy cul...Read More
Most Relevant
Head of Product Marketing at Nextdoor • January 13
Be a Product Marketer: Understand the marketplace, trends, and competitors. Use
the product: Use the product, sign up for emails, check out their SEO and social
presen...Read More
Most Relevant
Head of Product Marketing at Nextdoor • January 13
Top 3 Soft skills Be collaborative: Be open to new ideas, raise your hand to
help, lean in to new areas, and have fun while doing it. Build strong
relationships: Inv...Read More
Most Relevant
Head of Product Marketing at Nextdoor • January 13
It’s most valuable to align the PMM team to the Product team structure to drive
stronger alignment and integration. Back in the day, when we worked in person,
we striv...Read More
Most Relevant
Head of Product Marketing at Nextdoor • January 12
Since PMM is the voice of the customer, it is vital to always be talking to
customers. Here's a couple of approaches: - Schedule "Voice of Customer Day":
Have day ful...Read More
Most Relevant
Head of Product Marketing at Nextdoor • January 12
Sharing the product roadmap externally is a great way to share the company's
vision, investment in innovation, and upcoming features to get prospects and
customers exc...Read More
Most Relevant
Head of Product Marketing at Nextdoor • January 12
Here are a few of my approaches to influence product leadership on the product
priorities: Work cross-functionally across UX, research, Data Science, Product
Operation...Read More
Most Relevant
Head of Product Marketing at Nextdoor • January 11
Product Marketing should closely partner with product and other cross functional
teams (Eng, Finance, etc.) to inform and develop the product roadmap,
including: Insi...Read More
Most Relevant
Head of Product Marketing at Nextdoor • January 11
There are various inputs into the product roadmap that Product Marketing can
provide, beyond data and customer anecdotes. Where Product Marketing can be most
valuable ...Read More
Credentials & Highlights
Head of Product Marketing at Nextdoor
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Consumer Product Marketing, Solutions and Platform Product
Marketing, Platform and So...more
Work With Brianne