AMA: Nextdoor Head of Product Marketing, Brianne Shally on Influencing the Product Roadmap
January 12 @ 9:00AM PST
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Nextdoor Head of Product Marketing, Brianne Shally on Influencing the Product Roadmap
Top Questions
Brianne Shally
Marketing Consultant • January 11
There are various inputs into the product roadmap that Product Marketing can provide, beyond data and customer anecdotes. Where Product Marketing can be most valuable is in connecting the dots across the various insights to share a point of view and answer the question 'why this matters'. For ins......Read More
768 Views
2 requests
Brianne Shally
Marketing Consultant • January 11
Product Marketing should closely partner with product and other cross functional teams (Eng, Finance, etc.) to inform and develop the product roadmap, including: * Insights: Provide key insights and synthesis from competitive intelligence, market trends, analyst insights, customer and Sales......Read More
813 Views
6 requests
Brianne Shally
Marketing Consultant • January 12
Since PMM is the voice of the customer, it is vital to always be talking to customers. Here's a couple of approaches: - Schedule "Voice of Customer Day": Have day full of customer calls with a specific theme. Bring in cross funcational stakeholders (e.g. Product, Eng, Design, Product Ops, Brand......Read More
2261 Views
1 request
Brianne Shally
Marketing Consultant • January 12
Here are a few of my approaches to influence product leadership on the product priorities: * Work cross-functionally across UX, research, Data Science, Product Operations, Sales, etc. to incorporate everyone's input so Product Marketing's list represents all input and is the source of tru......Read More
1007 Views
2 requests
Brianne Shally
Marketing Consultant • January 12
Sharing the product roadmap externally is a great way to share the company's vision, investment in innovation, and upcoming features to get prospects and customers excited about the potential. It can be a strong selling tool to get prospects on board and a resource to get current customers to inv......Read More
1555 Views
4 requests
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