AMA: Nextdoor Head of Product Marketing, Brianne Shally on Influencing the Product Roadmap

January 12 @ 9:00AM PT

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What are some tips for helping drive product roadmap as a product marketer if you don't have data or customer anecdotes at your disposal?

Brianne Shally•

Nextdoor Ex-Head of Product Marketing • 4y

There are various inputs into the product roadmap that Product Marketing can provide, beyond data and customer anecdotes. Where Product Marketing can be most valuable is ...

1022 Views

2 requests

What recommendations do you have for influencing the roadmap early?

Brianne Shally•

Nextdoor Ex-Head of Product Marketing • 4y

Here are a few of my approaches to influence product leadership on the product priorities: Work cross-functionally across UX, research, Data Science, Product Operations,...

1361 Views

2 requests

What, ideally, should product marketing's role be in developing the roadmap for a SaaS company?

Brianne Shally•

Nextdoor Ex-Head of Product Marketing • 4y

Product Marketing should closely partner with product and other cross functional teams (Eng, Finance, etc.) to inform and develop the product roadmap, including: Insigh...

1311 Views

6 requests

In what ways can product marketing share the roadmap externally?

Brianne Shally•

Nextdoor Ex-Head of Product Marketing • 4y

Sharing the product roadmap externally is a great way to share the company's vision, investment in innovation, and upcoming features to get prospects and customers excite...

2292 Views

4 requests

What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research.

Brianne Shally•

Nextdoor Ex-Head of Product Marketing • 4y

Since PMM is the voice of the customer, it is vital to always be talking to customers. Here's a couple of approaches: - Schedule "Voice of Customer Day": Have day full o...

3830 Views

1 request