AMA: Nextdoor Head of Product Marketing, Brianne Shally on Market Research
November 14 @ 11:00AM PT
View AMA Answers
Nextdoor Ex-Head of Product Marketing • 2y
Create an Internal research website / landing page for others to access research by segment, product, geo, theme, etc. If you can create a go/link or have the website ha...
1287 Views
1 request
Nextdoor Ex-Head of Product Marketing • 2y
Understand the strengths of each org and what skills and resources they uniquely bring to the table and understand where the skills and resources overlap. Have a healthy ...
1638 Views
1 request
Nextdoor Ex-Head of Product Marketing • 2y
Day to day: If you can, use their products and dive in to understand value creation, segments, where they are investing, what their messaging is communicating, etc. Sign ...
1342 Views
1 request
Nextdoor Ex-Head of Product Marketing • 2y
Position it as a VIP sneak preview to talk to clients. Share that you want clients’ input to help inform / influence the roadmap.Create a Beta and / or Customer Advisory ...
1235 Views
1 request
Nextdoor Ex-Head of Product Marketing • 2y
Get creative! Need insights quickly to inform product development, build a survey and put some dollars behind it on Facebook, or have the company share with friends and f...
1389 Views
2 requests