AMA: Notion Head of Product Marketing, John Hurley on Product Launches
December 15 @ 9:00AM PT
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Notion Head of Product Marketing • 3y
Simple answer here is a great Tiered model, a NPI process (for larger companies), and differentiating between Launches and Releases. Often see many product launches that ...
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Notion Head of Product Marketing • 3y
When it comes to defining goals for product launches, we tend to consider both short-term and long-term objectives. In the short-term, our goals may be centered around ac...
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Notion Head of Product Marketing • 3y
Yes, beta programs are critical to successfully bringing products to market. First, they allow you to gather feedback from early users, which can help you identify and ad...
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Notion Head of Product Marketing • 3y
Marrying company objectives and vision with customer pain and value – which is informed by user/buyer research and market research. Leads to themes that will help drive v...
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Notion Head of Product Marketing • 3y
I think less about which teams since each organization is different, and more about the functional workstreams and then mapping people to workstreams. I also recommended ...
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Notion Head of Product Marketing • 3y
PMM is hard (and awesome) because we are a hub, not a spoke that often controls the final outputs. We’re not growth marketers, or demand gen manager, or brand marketers. ...
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How do you make decisions around channels to use for new product launches?
What are some of the key questions you want to answer when evaluating channels for a product launch and how do you go about finding these answers?
Notion Head of Product Marketing • 3y
Decisions on channels starts with segmentation (dividing the market into different segments with specific needs/characteristics) and targeting (analyzing the sectors and ...
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