Sharebird
MentorsAbout Us
Sign Up / Sign In
Ask me anything
AMA Page
John Hurley

AMA: Notion Head of Product Marketing, John Hurley on Product Launches

December 15 @ 9:00AM PST
View AMA Answers
Notion Head of Product Marketing, John Hurley on Product Launches
Top Questions
Have you built a beta program? What's the best way to get customer feedback -- in-product questions, surveys, live conversations, or other?
John Hurley
John Hurley
Notion Head of Product Marketing • December 16
Yes, beta programs are critical to successfully bringing products to market. First, they allow you to gather feedback from early users, which can help you identify and address any issues or concerns before the full launch. This is both related to the product completness and usability, but gaining......Read More
875 Views
2 requests
What are the different teams that come together for product launches at your company? as a % significance through the launches, how important is sales/field enablement?
John Hurley
John Hurley
Notion Head of Product Marketing • December 16
I think less about which teams since each organization is different, and more about the functional workstreams and then mapping people to workstreams. I also recommended some models like DACI and RACI. * Positioning / Messaging * Business Case / Modeling * Campaigns * Field & Events * Conte......Read More
814 Views
2 requests
How do you make decisions around channels to use for new product launches?
What are some of the key questions you want to answer when evaluating channels for a product launch and how do you go about finding these answers?
John Hurley
John Hurley
Notion Head of Product Marketing • December 16
Decisions on channels starts with segmentation (dividing the market into different segments with specific needs/characteristics) and targeting (analyzing the sectors and choosing which ones to direct marketing efforts towards). Most PMMs then focus most of their energy on the positioning and mess......Read More
1000 Views
3 requests
How do you think of product launches for Software? Are new features considered product launches? How do you thinking of the various tiers of Product launches associated with Software (i.e. product, feature, function. update, bug patch)
John Hurley
John Hurley
Notion Head of Product Marketing • December 16
Marrying company objectives and vision with customer pain and value – which is informed by user/buyer research and market research. Leads to themes that will help drive value with company and customers. Within those timebound themes, you have product innovation (bundles of features, new products)......Read More
1277 Views
2 requests
What type of goals do you define for product launches?
John Hurley
John Hurley
Notion Head of Product Marketing • December 16
When it comes to defining goals for product launches, we tend to consider both short-term and long-term objectives. In the short-term, our goals may be centered around acquisition, engagement, and awareness. For example, we might aim to gain a certain number of new users, or to generate a certai......Read More
3271 Views
3 requests
How do you build a scalable launch process? What are the failure modes or signs of an unscalable launch process? How do you determine when (or if ever) a product launch should be delayed to match the product marketing launch schedule?
John Hurley
John Hurley
Notion Head of Product Marketing • December 16
Simple answer here is a great Tiered model, a NPI process (for larger companies), and differentiating between Launches and Releases. Often see many product launches that are really more release marketing versus integrated product launches.  You have the greatest outbound marketing launch in th......Read More
1284 Views
2 requests
How do you partner with the various marketing teams to ensure a successful product launch?
John Hurley
John Hurley
Notion Head of Product Marketing • December 16
PMM is hard (and awesome) because we are a hub, not a spoke that often controls the final outputs. We’re not growth marketers, or demand gen manager, or brand marketers. However we do influence, inform, manifest, and/or articulate growth strategies and campaigns. Product marketing needs other gro......Read More
1776 Views
2 requests