AMA: Notion Head of Product Marketing, John Hurley on Scaling Product Marketing
May 3 @ 10:00AM PT
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What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?
Should PMMs be split into products, Regions, Projects, Teams, A mixture?
Notion Head of Product Marketing • 3y
When working in an Enterprise company's Product Marketing team, it is important to have a clear understanding of how to split up responsibilities. One approach is to divi...
3071 Views
2 requests
How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?
i.e. do you have a few questions you keep in your back pocket or assumptions that you always test when assessing the business and choosing which things to pursue?
Notion Head of Product Marketing • 3y
One approach to proactively identifying areas where PMM can add value is to conduct a thorough analysis of the market, competitors, and customers. This includes identifyi...
6989 Views
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Notion Head of Product Marketing • 3y
The biggest thing Ive seen is a Product team that does not have awareness or subject matter expertise in GTM fundamentals, or genuine curiosity coupled with critical thin...
2795 Views
1 request
Notion Head of Product Marketing • 3y
I like to frame questions in two parts.1) Walk me through (WMT) an example of...XYZ. I do several of these that each map to the key responsibilities I'm looking for. I wa...
6271 Views
1 request
For products that serve both B2B and B2C, how do you bring about a differentiation between their B2B and B2C Product Marketing since there might be a lot of overlap of Personas and JTBD (Jobs to Be Done) across both?
As a product marketer how would they tell the story to both sides of the coin, where it's the same user but their JTBD has changed.
Notion Head of Product Marketing • 3y
Good question. Constant tension. Don't abandon the consumer, but focus on where do we make money (b2b). Find the right investments and channels that will support the cons...
3088 Views
1 request
How do you think about team structure and organization when you have 5PMMs vs 20+PMMs?
Do you ladder individuals into verticals? When does a team warrant a manager vs a collection of ICs?
Notion Head of Product Marketing • 3y
When scaling from 5 PMMs to 20+ PMMs, it becomes increasingly important to have a well-defined team structure and organization. One approach is to ladder individuals into...
3515 Views
2 requests