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John Hurley

AMA: Notion Head of Product Marketing, John Hurley on Scaling Product Marketing

May 3 @ 10:00AM PST
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Notion Head of Product Marketing, John Hurley on Scaling Product Marketing
Top Questions
How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?
i.e. do you have a few questions you keep in your back pocket or assumptions that you always test when assessing the business and choosing which things to pursue?
John Hurley
John Hurley
Notion Head of Product Marketing • May 3
One approach to proactively identifying areas where PMM can add value is to conduct a thorough analysis of the market, competitors, and customers. This includes identifying gaps in the market and opportunities to differentiate, understanding the competitive landscape, and gathering insights on cu......Read More
3558 Views
2 requests
What are some unexpected challenges when it comes to influencing and creating a product marketing strategy with a global team?
John Hurley
John Hurley
Notion Head of Product Marketing • May 3
The biggest thing Ive seen is a Product team that does not have awareness or subject matter expertise in GTM fundamentals, or genuine curiosity coupled with critical thinking / first principles for assessing the market. If PMs think PMMs job is to just release product and don't understand the com......Read More
1982 Views
1 request
What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?
Should PMMs be split into products, Regions, Projects, Teams, A mixture?
John Hurley
John Hurley
Notion Head of Product Marketing • May 3
When working in an Enterprise company's Product Marketing team, it is important to have a clear understanding of how to split up responsibilities. One approach is to divide PMMs (Product Marketing Managers) based on the products they handle. This allows each PMM to focus solely on their product a......Read More
2050 Views
2 requests
What are your top questions to ensure you are hiring the right PMM candidates and why?
John Hurley
John Hurley
Notion Head of Product Marketing • May 3
I like to frame questions in two parts. 1) Walk me through (WMT) an example of...XYZ. I do several of these that each map to the key responsibilities I'm looking for. I want to hear real-life stories – both for experience and ability to articulate. This was inspired by my product partner at Ampl......Read More
2495 Views
1 request
How do you think about team structure and organization when you have 5PMMs vs 20+PMMs?
Do you ladder individuals into verticals? When does a team warrant a manager vs a collection of ICs?
John Hurley
John Hurley
Notion Head of Product Marketing • May 3
When scaling from 5 PMMs to 20+ PMMs, it becomes increasingly important to have a well-defined team structure and organization. One approach is to ladder individuals into verticals based on their area of ownership and area of expertise. As the team grows, it may be necessary to have discipline le......Read More
2329 Views
2 requests
For products that serve both B2B and B2C, how do you bring about a differentiation between their B2B and B2C Product Marketing since there might be a lot of overlap of Personas and JTBD (Jobs to Be Done) across both?
As a product marketer how would they tell the story to both sides of the coin, where it's the same user but their JTBD has changed.
John Hurley
John Hurley
Notion Head of Product Marketing • May 3
Good question. Constant tension. Don't abandon the consumer, but focus on where do we make money (b2b). Find the right investments and channels that will support the consumer (community, influencer, social, specific time-relevant consumer campaigns like 'Back to School' or 'New Year Resolution......Read More
2053 Views
1 request